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Culture of Services: Paradox of Customer Relations

Culture of Services: Paradox of Customer Relations

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Free

What you will learn

Understand the subtle and sometimes counter-intuitive dynamics of customer relations. Learn a fresh, cultural perspective on service-focused industries. Radical perspective on the culture of customer service Basics of customer service research How to critique and design services How to analyze customer interactions Services are everywhere in our society. We cannot live without them. More than 70% of advanced economies fall under the category of the service sector. Other sectors, such as agriculture and manufacturing, also seek to incorporate service business. What is service? While the existing discourse on services emphasizes customer satisfaction, hospitality, and clear design, this courseoffers a radically new perspective on services. The coursework will explore major underlying theories of service, including customer satisfaction and service quality. In addition, learners will be exposed to competitive analyses, and explore the contradictory relationships inherent in services from an intersubjective perspective. In this business and management course, you will learn how to analyze customer interactions, using video data taken in actual service organizations. Through discussions of a variety of services such as sushi bars, restaurants, hotels,and apparel, you will explore the complex nuances and begin to see services differently.

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Discover this selection of interesting courses

We have a range of courses available: from online courses to short courses and master's degrees. Start your search by checking out our most popular courses below.

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Event Management (Short Course)
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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Duration
20 hours
Format
Online

Free

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International Entertainment and Sports Marketing
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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Duration
11 hours
Format
Online

Free

The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Luxury Management
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Duration
2 months
Format
Online
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