What you will learn

Leading tourism practitioners and researchers offer insider perspectives on this dynamic and growing industry. About this course Skip About this course Do you want to learn about an industry that is dynamic, fun, evolving, and always challenging? At its peak, tourism supported over 300 million jobs globally and in 2018 generated US$1.65 trillion in international receipts. By taking this course, developed around one of the world's premier destinations, Queensland in Australia, you will experience challenges, and solutions, reflective of the ever-changing global tourism and travel industry. Tourism is an aspiration for millions of people globally, and has proven to be a highly resilient sector, which is vital to many economies. This course will provide you with substantive insights into the management challenges facing destinations and operators. It will show you the proper steps to follow forresearch-informed resolutions. The course comprises seven modules, with each module co-delivered by two or more expert academics. Developed in partnership with Tourism and Events Queensland, the statutory marketing authority for tourism in Queensland, several modules have been shot on-location across Queensland's premier tourism destinations. The course features case studies of leading tourism and hospitality companies and interviews with prominent industry professionals. In addition, you'll hear from public sector officials representing government, peak industry bodies, destination management and marketing organisations, hotels and resorts, attractions, tour operators, transport and local communities. Eleven leading academics share their expertise taking the learner through a visceral journey of self-discovery and exploration of various aspects of tourism planning, management of services and experiences, the changing role of technology in decision-making, and management of workforce and risk in tourism. The course is particularly designed for: Professionals working in the tourism (hospitality, events, sport and leisure) industries Students learning about these industries for the first time Individuals who have an avid interest in tourism ^ Course image credit: Tourism Events Queensland What you'll learn Skip What you'll learn Understand the complexity of challenges faced by the tourism industry Examine tourism and travel management principles Create resolutions and strategies to address tourism issues and challenges

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The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Luxury Management
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
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