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Director Sales & Marketing

Accor HQ


Director Sales & Marketing

Job Description

Director of Sales & Marketing
As the leader responsible for commercial results, and in alignment with the property’s vision, mission, organizational values, the DOSM will lead the positioning, sales, and marketing strategy for Fairmont Grand Del Mar to achieve aggressive revenue and business goals. This leader possesses a strong understanding of consumer mindset in the hospitality industry, as well as experience in top-tier meeting, incentive and social event sales. It requires a data-driven mindset, knowledge of hotel sales and innovative thinking with a consistent and proven ability to develop and execute effective commercial strategies.ests.

What’s in it for you:


  • Employee benefit card offering discounted rates in Accor worldwide
  • Learning programs through our Academies
  • Opportunity to develop your talent and grow within your property and across the world!
  • Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

What you will be doing:

  • Leverage Fairmont/Accor platforms, systems, loyalty program and overall strategies. Engage with Fairmont/Accor sales and marketing teams to maximize available tools and resources available to franchisees to achieve revenue goals and steal market share
  • Create, plan, implement and monitor execution of the annual marketing plan and the strategies, tactics, and resources necessary to achieve the overall organizational business objectives. Ensure all marketing communications are coordinated and are an effective expenditure of resources
  • Support DOM efforts to continually seek improvement of property websites, including vanity sites and, to include best in class visuals, storytelling, user experience and e-commerce optimization.
  • Research, analyze and monitor various marketing, financial and demographic factors so business opportunities may be captured/optimized, and the effects of competitive activity may be minimized
  • Enable group sales team with effective selling tools and initiatives that generate qualified leads
  • Identify opportunities and drive the tracking of guest data across all touch points to customize the experience, drive revenue and improve loyalty and satisfaction
  • Evolve customer segmentation; behavioral, demographic, predictive and motivational by leveraging guest data and insights
  • Monitor the competitive landscape and market conditions to identify opportunities, issues, and risks, to form tactical strategies
  • Manage sales and marketing spend to align with forecast and budget direction
  • Participate in key professional societies and activities related to the hospitality industry and the profession
  • Personal Characteristics:

  • Strategic thinker and strong executer -- “Big picture” mentality, but comfortable immersing in details
  • Astute, pragmatic business professional; business-fluent and purposeful
  • Innate intelligence and common sense
  • High level of energy, passion and enthusiasm
  • Insatiable appetite for information; well-read and informed regarding industry and consumer trends
  • Confident and self-assured; willing to initiate dialogue with anyone
  • Positive attitude, Creative, and problem solver
  • Highly communicative and a great listener
  • Open-mined and approachable
  • Self-directed and disciplined at working independently
  • Focused and well organized; able to prioritize; Flexible/multi-task and delegate effectively
  • Proactive, action-oriented; works smart
  • Proven leadership skills and ability to effectively coach and mentor Department Heads and Managers.

Your experience and skills include:

  • Minimum (4) year college/university degree.
  • Minimum 4-6 years of related experience group sales experience with a luxury hotel/resort.
  • Must have solid selling and interpersonal skills and demonstrate the energy and commitment to meet and exceed personal goals.
  • Possess excellent written and oral communication skills.
  • Ability to multitask and work under pressure.
  • Strong computer skills and knowledge of MS Office Suite Programs, Delphi knowledge preferred.
  • Responsible for taking independent action, developing strategies, and making quick decisions in a proactive and competent manner. 
  • Strong management, organizational, and presentation skills required.

Your team and working environment:

Just east of the Pacific and slightly north of Expectation.

Welcome to Fairmont Grand Del Mar. An elegant tribute to classic Mediterranean estate, seamlessly fusing old-world charm with modern luxury. Here, an award-winning, Renaissance-inspired spa, critically acclaimed dining, exclusive boutique shopping and championship golf course.

Growth and advancement is not only available, it is actively encouraged. We promote a balanced life for our colleagues, continuously seeking new ways to improve our environment and to support our beautiful home of San Diego.

Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit



Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS


Job type
San Diego, CA, United States
Sales & Marketing
Starting in
As soon as possible
Contract duration

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