Director of Sales and Marketing
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Director of Sales and Marketing

Four Seasons



Director of Sales and Marketing

About the job

At Four Seasons we consider life and work to be richer when we truly connect with the people and the environment around us.

Our family members are masters at their crafts – a gardener can become an artist, a manager a conductor, a chef an inventor. We look for employees who share the Golden Rule: people who, by nature, believe in treating others as we would have them treat us. We look for our people to characterize a shared passion for excellence and to infuse that enthusiasm into everything they do.

About Four Seasons Resort Costa Rica at Peninsula Papagayo: 

From our hillside perch overlooking the Pacific Ocean, our expansive Costa Rican resort offers privacy while being your launching pad into boundless adventures. After a day of zip lining, surfing or hiking a volcano, return to our tropical retreat for farm-to-table dining from one of our five restaurants and bars, refreshing swims or relaxing spa treatments. With customized itineraries for families and couples alike, we can’t wait for you to experience “pura vida” at Peninsula Papagayo.

Four Seasons Resort Costa Rica is looking for Director of Marketing, who shares passion for excellence and to provide excitement in everything you do. In this position you will direct and oversee all marketing activities with the support of teams including, Sales, Catering, Conference Services, Public Relations and Revenue Management for the Hotel and ensure that all activities and bookings are focused to yield maximum revenue per room occupied.

BASIC PURPOSE: The Director of Sales and Marketing forms part of the Hotel Leadership team who collectively make key strategic and operational decisions for the Hotel or Resort.  The Director oversees all commercial activities with the support of teams including marketing, sales, catering, revenue management and public relations.

This leadership role focuses on all Marketing, Sales, and product development activities including Restaurant and Bars marketing plans to ensure strategies yield maximum revenue and profit throughout the hotel´s revenue streams such as rooms, restaurants, bars, club memberships, Golf, conference facilities, banqueting, spa and wellness, retail and activities.

The DOSM requires a deep knowledge of Marketing principles and experience in Sales. The DOSM needs to be strategic, creative, and proactive with a high focus on overall value creation. The individual requires a creative flair for commercial opportunities or partnerships, have good communication and interpersonal skills, demonstrate effective leadership and possess a strong revenue and budgetary management skills.



  • Build, lead, coach, train and develop a strong team with the support of the Director of Sales
  • Balancing the specific needs of Sales and Marketing staff by building a positive and creative work environment.
  • Build trust and confidence with stakeholders: Ownership, Home Office, PC and hotel team
  • With the General Manager, provide direction on pricing, revenue management, MarCom, Rooms and Catering sales strategy and tactics and product development.
  • Develop a dynamic and open communication process between all parties to ensure that all activities and focus on yielding maximum revenue and profit
  • Actively engage with General Manager and Planning Committee to drive hotel revenue -generating initiatives.  Engage in all forecast meetings and ensure effective communication with all sales support system.

Include GM, DOF, DORM and Reservations Manager in daily Revenue meetings with Revenue Director.

Maximize Revenue & Profit | Revenue Management

  • Understand the different needs of market segments and implement strategies/programs as appropriate to maximize revenue generation and profitability.
  • Act as the Chief Revenue and Distribution Strategy Officer
  • Implement robust Revenue management logistics
  • Promote Revenue management accountability


  • Develop and implement the Annual Marketing Plan and lead the budget process for all Sales and Marketing functions
  • Identify the opportunities of direct sales, advertising, and public relations programs necessary to exceed targets.
  • Develop marketing programs consistent with Four Seasons image and positioning, ensuring compliance with brand policies and guidelines.
  • In conjunction with Director of Sales, identify sources of business available to the hotel and establish priority marketing.
  • Review and monitor competitive hotels to ensure product and service offerings position property for competitive advantage.
  • Keep abreast of market trends and anticipate in order to respond as needed. This should include trends in all areas rooms, travel, luxury brands, restaurant and bars, etc.
  • Initiate and supervise the installation of all sales and marketing office procedures and ensure hotel complies with all Four Seasons Sales and Marketing Minimum Operating Standards.
  • Manage hotel presence and content across all communication channels, both brand and third party platforms. In conjunction with Hotel Marketing / MarCom.
  • Manage SEO, PPC, direct marketing and other advertising budgets and opportunities.

Public Relations

  • Develop the Public Relations Strategy and oversee updates and execution in conjunction with PRD; agency or corporate PR support.
  • Craft Social Media strategy and distribution outlets with PR Director.
  • Develop the advertising and business promotion budget in conjunction with the Annual Marketing Plan and Minimum Operating Standards.


  • Provide "Two up" sales assistance for all key accounts, where relevant and participate in deployment decisions and yield decisions as appropriate.
  • Ensure fluid communication with WSOs regarding market changes, business needs and priorities.
  • Develop and approve sales travel budgets.
  • Establish goals and monitor performance to meet property revenue objectives.
  • Review the performance of each sales person and approve quarterly and annual incentive results.
  • Develop and maintain a succession plan for management positions in Sales, Catering, Public Relations and Revenue Management.

Job Requirements:

  • Bachelor degree; preferred Marketing or Hospitality emphasis important.  
  • Significant, relevant experience required / Experience in general Operations beneficial
  • Three to five years previous employment in a related position
  • Outstanding resource and budget management skills
  • Strong overall business perspective / passion for food and beverage Operations
  • Combination of strategic thinking and strong tactical execution.
  • Effective leader of a team
  • Spanish Language would be considered beneficial.

Four Seasons is an Equal Opportunity, Affirmative Action employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. To access the 'EEOC is The Law' Information poster please visit this website -

Director of Sales and Marketing

United States

Full-time, Indefinite

Start Date:

Latest start date:

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