Public Relations & Digital Marketing Manager

[{{ $ctrl._job.status.name | translate}}] Public Relations & Digital Marketing Manager
Four Seasons

Posted

Job description



Public Relations & Digital Marketing Manager 

Four Seasons Hotel Riyadh is looking for someone who shares our passion for excellency and seeks to create a memorable experience for our employees and guests. We are looking for a person who has a strong work ethic, a high level of integrity, a concern for quality, a cultural sensitivity and a sense of customer service. You will be responsible to assist in developing, executing, and implementing all aspects of the property’s digital marketing campaigns across all digital channels to generate local awareness for - and uphold the reputation of - the Hotel and brand.  

Essential Functions:  

Digital Communications:  

•  Develop, implement and maintain digital marketing campaign calendar on a rolling 12-month basis;   

•  Maintain and update Hotel website  for optimum performance, search  engine relevance, engagement and traffic;   

•  Capture on-brand digital content (videos and photos) based on a storytelling way to support digital communications and social media objectives; 

•  Rally hotel employees to support with digital assets;  

•  Create and implement targeted marketing tools for Hotel website, such as e-newsletters and landing pages to support marketing and brand communications initiatives for local and international clients; 

•  Helping the hotel SPA and R&B effort to collect client’s data GDPR compliant through the Local Manager Local List by Four Seasons;  

•  Create innovative digital publicity campaigns that increase awareness  and positive perception of the h otel,  spa , restaurants and are aligned with  the  hotel and communications objectives; 

•  Following  monthly  report s  on all paid campaigns; analyze and communicate monthly statistics on all digital assets, including social media and landing pages;   

•  Update and maintain current content on Hotel’s mobile app; 

•  Maintain hotel’s assets of photograph and video, uploading new content as needed and removing outdated content from the Image Library and Press Room when needed; 

•  Keep up-to-date with digital trends and developments.  

Social Media:  

•  Maximize opportunities for publicity in all forms of social media, including independently monitoring Social Media  channels where our business may have a presence and respond/interact accordingly; full autonomy to monitor primary channels which include but are not limited to:  Twitter/ Facebook / Instagram Google my Business, trip Advisors through the appointed tool of  Revinate  and act like a community Manager; 

•  Create and implement monthly content calendar one month in advance of deployment for Hotel, SPA,  Restaurants  & Lounges.

•  Work closely with each department at the Hotel to help provide clear social direction, ensuring all conceptual and creative ideas meet objectives, key brand strategies and timelines. 

•  Prepare social media statistics for use in overall monthly, quarterly and yearly Public Relations report (Marketing Month End Score card); 

•  Work with hotel partners to keep up with social media trends;  

Public Relations / Marketing:  

•  Speak and write knowledgably on the hotel;  

•  Assist  PRD  to execute innovative PR and publicity programs that will increase awareness and positive perception of the hotel, services and personnel;  

•  Manage and develop strong relationships with key social media influencers;  

•  Draft copy and content for property specific marketing collateral including free ads, occasionally creating pieces on-site using Adobe Photoshop and In-Design;  

•  Update press list of relevant media contacts;   

•  Compile and organize monthly, quarterly and yearly press report using  Cision ;   

•  Attend all meetings (internal and external) as needed, including a mandatory Public Relations meeting with the DOM and GM.  

Qualifications and Skills:  

•  College education in Social Media or Marketing is preferred 

•  Mastering  Arabic  and English languages written and spoken  

•  3 years’ experience in a similar digital marketing role  

•  Experience in ecommerce, SEO, PPC, Email marketing, and social media 

•  Experience managing PPC, SEO and Affiliate programs 

•  Strong understanding of current online marketing concepts, strategy and best practice 

•  Capacity to work in a fast-paced environment, preferably in a high-end 5-star establishment 

•  Ability to create clear measurable objectives 

•  Experience in customer profiling 

•  Creativity, collaboration, professionalism and courtesy 

•  Storytelling through content and images  

Details

Job type
Full-time
Location
Saudi Arabia
Department
Sales & Marketing
Starting in
As soon as possible
Duration of the contract
Indefinite

Other suggested jobs

{{:: 'Manager- Digital Strategy and Marketing' | ellipsis : 40 : true }}

{{:: 'Kamalaya Koh Samui' | ellipsis : 35 : true }}

{{:: 'Digital Marketing Manager' | ellipsis : 40 : true }}

{{:: 'Caesars Bluewaters Dubai' | ellipsis : 35 : true }}

{{:: 'Assistant Sales Manager for Corporate and Leisure' | ellipsis : 40 : true }}

{{:: 'Carlton Hotels & Suites' | ellipsis : 35 : true }}
Other jobs
Director of Residences
San Francisco, CA, United States
Residential Services Manager
New Orleans, LA, United States
Security Manager
Maui, United States
Pastry Cook II
Atlanta, GA, United States
EDGE Bar Manager
Denver, CO, United States