Director, Email & Mobile Marketing
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Director, Email & Mobile Marketing

Hilton

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Director, Email & Mobile Marketing

About the job

***This role will be based in Dallas, TX or McLean, VA with a possibility of being Remote***

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

As the champion for email and mobile messaging, you are passionate and knowledgeable about strategic operations and the know-how to build, test, optimize, and measure email and mobile messaging to serve customer needs across the travel journey. A strong partner, you work closely with Marketing & Loyalty colleagues to drive strategy and with Customer Experience to ensure your team has access to optimal technology and platforms.

More specifically, you will:

  • Define and drive the operations and execution strategy for email and mobile marketing that will serve the business goals and needs of the Marketing & Loyalty team
  • Lead and develop a global operations team that builds, measures, and influences email & mobile campaign development, optimization, and execution
  • Ensure optimal performance by crafting processes to be efficient and consistent across the organization, building accountability to deliver high-quality work, and passionately advocating for ways to improve our customer experience and improve marketing performance.
  • Deliver analysis and recommendations to improve performance.
  • Develop an iterative testing strategy and continually improve the customer experience through optimized messaging, segmentation, and targeting
  • Build strong relationships with critical partners

What are we looking for?

The success in this role will demonstrate itself through the following attributes and skills:

  • Understanding of mobile marketing & standard email technology
  • Strong operational leadership experience including development of workflows, optimizing processes, finding efficiencies, and establishing & measuring critical metrics
  • Excellent verbal and written communication skills, with the ability to educate non-experts on technical or subject-matter specific concepts
  • Team demeanor and can build positive relationships, exhibit tact, and earn the trust

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Seven (7) years of professional experience
  • Three (3) years of Email marketing management
  • Three (3) years of people management
  • Flexibility to travel 10-20%

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • Ten (10) years of professional experience
  • Five (5) years of Email marketing management
  • Experience leading a distributed team

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

For Colorado applicants only: The annual salary range for this role starts at $93,000 and is based on applicable and specialized experience and location. Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, a 401(k) savings plan, paid time off, and our travel discount. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan consistent with other team members at the same level and/or position within the Company.

Closed

Director, Email & Mobile Marketing

Addison, TX, United States

Full-time, Indefinite

Start Date:

Latest start date:

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