Director of Marketing, Communication & PR
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Director of Marketing, Communication & PR

hosco Talent Search on behalf of a luxury Hotel group in Bahrain

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Director of Marketing, Communication & PR

About the job

• Lead the development and delivery of the annual marketing and communication plans and marketing budgets in line with company’s strategic priorities and revenue target by market segments for each business unit.
• Defining and developing the brand and portfolio strategy, defining the stories, identity and purpose of the brands, and building the reputation and popularity of GBI portfolio in the market.
• Support in-store marketing programs, website including social media, mobile app development, social responsibility programs, store layout/design, brand development, market research, and visual presentation for GBI.
• Drive the positioning /activation of rooms, Spa, restaurants and bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Develop and implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests.
• Be responsible for the planning and execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherences with brand guidelines and positioning.
• Liaise with property marketing teams to deliver multi-lingual tactical marketing campaigns in all segments.
• Champions and manages the social media strategy in line with brand positioning. Maintains a specific focus on online reputation management and guest engagement.
• Support on property sales and marketing teams with the creation of marketing collateral and tactical promotions associated with the key market segments.
• Pro-actively identify relevant marketing partners for the business and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience.
• Drive Loyalty Marketing: Focus on increasing engagement with loyalty card members living in Bahrain through organization of events and enhancing their experience at our business units
• Drives local public relations and promotional activities that support the needs of the all business units. This includes collaborating with on property teams on messaging / positioning of the business units, ongoing pro-active / re-active media relations, maximizing events by inviting local / international media, press events, photo / TV shoots of our brand and services, celebrity interviews etc. The role also forges local partnerships and review opportunities for local level promotions and sponsorships to gain recognition and beneficial status within the community.
• Markets GHG as an accomplished operator of hotels and hospitality services with the aim of securing additional management contracts and expansion opportunities

About you

• A bachelor’s degree from an accredited university in Marketing or related major is essential but a Master’s degree is preferable;
• 5-7 years’ experience in hospitality & retail marketing or related professional area with 2 years leading the marketing and communications function
• The incumbent must have experience in all aspects of marketing mix with a strong understanding of hotels, retail, spa and F&B Marketing.
• Marketing / PR agency experience is a plus

Must be able to speak, read, write and understand in excellent English (Arabic is a plus)
Excellent internal and external communications skills – both verbal and written
Strong event management and organization skills
Understand consumer trends in the digital sphere
Innovate, proactive and resourceful
Ability to analyze date and establish appropriate action plans
  • Language required: English. Arabic is a plus

The company

hosco Talent Search is a division of Hospitality Connection (hosco).

hosco Talent Search provides hospitality employers with a distinctive and highly efficient placement service for young talents in the industry. With a team composed of recruitment experts, hosco assists companies in the recruitment efforts of both interns, graduates and alumni.

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Director of Marketing, Communication & PR

Bahrain

Full-time, More than 1 year

Start Date:

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