Corporate Brand Manager

Funciones

As Corporate Brand Manager, your main responsibilities will be:

Perform marketing research with our Customer Insights department, to analyze brand equity and consumer insights to identify growth opportunities for our brands.
Ensure the Brand platform (Mission, Vision, Values & Purpose. Brand positioning, Brand Architecture) for corporate brands are applied consistently throughout all the customer experience.
Develop Brand Identity: visual identity (logos, fonts, colors, image..) verbal identity (claims, brand texts, master narratives..) and experiential (key initiatives, distinctive pillars..) .
Create Brand guidelines & key assets (Brand Book, videos, presentations, documents..) for all the organization to correctly implement our brand.
Follow up, assist and audit brand implementations to ensure brand guidelines are followed.
Gives support on corporate brand projects.

Requisitos

+8 years of relevant experience in similar positions or in a brand strategy consultancy.
Graduate degree in business administration, Tourism or similar.
Excited about joining a purpose led organization, that places sustainability at the heart of the strategy and is committed to people and the planet.
Be passionate about branding, sustainability and travel.
Skills: Responsibility, Critical thinking, organization, teamwork, adaptability.
Spanish & English.
Experience in travel & tourism industry will be positively valued.

Se ofrece

Attractive salary package.
Company benefits.
Smart working: flexible working hours, hybrid-work model.
Opportunity for progression within the company: variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.