Corporate Brand Manager
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Corporate Brand Manager

About the job


As Corporate Brand Manager, your main responsibilities will be:

Perform marketing research with our Customer Insights department, to analyze brand equity and consumer insights to identify growth opportunities for our brands.
Ensure the Brand platform (Mission, Vision, Values & Purpose. Brand positioning, Brand Architecture) for corporate brands are applied consistently throughout all the customer experience.
Develop Brand Identity: visual identity (logos, fonts, colors, image..) verbal identity (claims, brand texts, master narratives..) and experiential (key initiatives, distinctive pillars..) .
Create Brand guidelines & key assets (Brand Book, videos, presentations, documents..) for all the organization to correctly implement our brand.
Follow up, assist and audit brand implementations to ensure brand guidelines are followed.
Gives support on corporate brand projects.


+8 years of relevant experience in similar positions or in a brand strategy consultancy.
Graduate degree in business administration, Tourism or similar.
Excited about joining a purpose led organization, that places sustainability at the heart of the strategy and is committed to people and the planet.
Be passionate about branding, sustainability and travel.
Skills: Responsibility, Critical thinking, organization, teamwork, adaptability.
Spanish & English.
Experience in travel & tourism industry will be positively valued.

Se ofrece

Attractive salary package.
Company benefits.
Smart working: flexible working hours, hybrid-work model.
Opportunity for progression within the company: variety of opportunities and projects that will allow you to develop your potential and grow professionally every day.
You will be part of our Iberostar Vitality community, with access to a multitude of wellness activities.

About you

  • Language required: Spanish.

The company

At Iberostar tourism is care, care for business, care for our people, and the destinations we operate in. It is the bond we build with communities, cultural diversity, and the virtuous circle formed by people caring for other people and the environment. It is being passionate about what we do and how we do it and sharing this passion with all our more than 5,6 million guests around the world.

We are much more than a hospitality company. We are a family composed of +30,000 persons from +95 nationalities sharing the same strong values that have maintained our family business for more than 65 years and have helped us to create our corporate culture and shape our vision for the future.

Discover more about what being part of our team looks like at our Life page!


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Corporate Brand Manager

Illes Balears, Spain

Full-time, Indefinite

Start Date:

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