Digital Marketing Internship
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Digital Marketing Internship

L'Occitane

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Digital Marketing Internship

About the job

By joining us, you will join the Digital Marketing team for a 6-month internship based in Geneva. The team is responsible for designing and developing the global digital strategy of L’Occitane en Provence. It develops recommendations and communicates best practices to countries and international teams. The objective is to enable subsidiaries and distributors to achieve their business objectives, both online and in stores, and to have harmonized and branded communication across the various markets. It is a central team that works with each of the departments within the brand: communication, marketing, merchandising, operations, laboratory etc.

You will work in particular on SEO, Digital Insights, Social Media and E-Commerce. As such, you will be required to work on the following subjects:

SEO STRATEGY:
SEO recommendations and implementations to increase natural traffic to our e-commerce sites
Training and monitoring of improvements with local teams and SEO platforms
Monitoring of SEO dashboards with agencies and countries

SEARCH & SOCIAL LISTENING TREND ANALYSIS:
Detection of new trends on search engines and social listening
Establishment of a Social listening platform and continuous improvement thereof

IN SUPPORT OF THE CREATION OF AN E-COMMERCE ANIMATION STRATEGY:
Collect information on upcoming commercial campaigns (planning, tools, new products, etc.)
Monitoring of the country implementation of the E-Commerce strategy

MANAGEMENT OF TOOLS AND CREATION OF SOCIAL MEDIA RECOMMENDATIONS:
Management of Social Media tools and the proper use of platforms by the markets
Moderation of a UGC collection tool
Creation of social media recommendations, market support, webinar animation

REPORTING, ANALYZES AND BALANCE SHEETS:
Creation and analysis of reports to monitor performance: SEO, Social Media, Influence, Campaigns, SEA ...

BENCHMARK & MEDIA AND E-COMMERCE SOCIAL WATCH:
Collection, monitoring and presentation of best practices and trends in Social Media, Digital Acquisition and E-Commerce

Internship based in Plan-les-Ouates (canton of Geneva), full-time for 6 months (beginning of January 2021-end of June 2021)"
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Digital Marketing Internship

Geneva, Switzerland

Internship, 6 months

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