Manager, Marketing Analytics - Remote
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Manager, Marketing Analytics - Remote

Marriott International HQ

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Manager, Marketing Analytics - Remote

About the job

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

JOB SUMMARY
 

The Manager, Marketing Analytics supports the business priorities of Marriott’s Marketing organization.  This position is part of a team of marketing analytics experts who are responsible for providing data driven insights and recommendations in support of Marriott’s marketing strategies.  As a Marketing Analytics Manager, you may contribute to any number of projects, initiatives or analyses within the Marketing realm, with a specific focus on digital marketing.  Sample work includes: 

  • Analyzing the role of marketing in driving Marriott’s overall performance
  • Measuring optimization efforts; developing insights which drive marketing strategy
  • Working collaboratively with other analytics, research, and insight teams to generate enterprise-level insights and strategies
  • Identifying KPIs, forecasting revenue, setting goals
 

This position is part of the broader CX Customer, Digital and Marketing Analytics team, which is charged with developing and utilizing state-of-the-art analytic approaches and generates business intelligence about customer attitudes and behaviors across all customer-facing touch points along the B2C and B2B customer journeys. 

 
 
CANDIDATE PROFILE
 
Education and Experience
  • 4-year degree from an accredited university in Computer Science, Information Technology, Engineering, Operations Research, Business or Math or other quantitative discipline
  • 2+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
  • Strong data analysis skills and experience required, including querying and manipulation of billions of records of data, independently structuring analysis and synthesizing large volumes of complex information from multiple sources, synthesizing insights into stellar visualizations, and applying strong knowledge of data modeling and statistical analysis techniques
  • Experience gathering data with SQL required. Experience manipulating large data sets in Python, R, and visualizing outputs in Tableau is a strong plus
  • Experience with Adobe set of marketing tools such as Adobe Campaign, Audience Management, Analytics strongly preferred
  • Experience with digital marketing platforms including Google, Facebook, Koddi, ESPs, affiliate platforms, is a plus
  • Excellent project management and verbal and written communication skills required, especially in the context of managing processes and delivering technical analysis across diverse stakeholder set
CORE WORK ACTIVITIES
 

Support Marketing Analytics

  • Measures effectiveness of key Marketing efforts, applying best practices and proposing the right analytical techniques for measuring effectiveness
  • Performs creative, solid and actionable analysis to support Marketing strategy, including
    • Delivering insight and providing guidance on both marketing programs and campaigns-level effectiveness
    • Identifying meaningful relationships, patterns or trends enabling data driven strategies by mining customer, digital and marketing activity
    • Leading media measurement efforts, partnering with paid marketing channel partners to optimize marketing investment
    • Informing key customer acquisition strategies
    • Analyze the role of display, paid search, meta search and affiliate marketing in driving Marriott’s overall performance,
    • Performing marketing pathing analysis and attribution logic
  • Develop and document testing and measurement processes and policies to further increase the quality and rigor
  • Develop and present analytical recommendations and actionable insights to disseminate findings and successful practices to key stakeholders and senior management. Explain complex analytics to a broad audience with varying levels of technical background and understanding.
  • Build strong relationships with specific marketing team stakeholders to refine business questions for further analysis
  • Partners with IT or data engineering and platforms teams manage and improve existing customer data.
  • Identifies requirements, design, develop and enhance business intelligence tools, including dashboards and automated reports that are built strategically to address recurring questions about customer attitudes and behaviors, and enable self-serve insights to facilitate decision making
  • Performs hands-on analyses on large volumes of data from ad serving platforms and customer level data.
  • Conducts deep dive analytics relative to customer acquisition
 

Delivering on the Needs of Key Stakeholders

  • Understands and meets the needs of key stakeholders.
  • Provides technical expertise and support to persons inside and outside of the department.
  • Develops specific goals and plans to prioritize, organize, and accomplish work.
  • Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.
  • Collaborates with internal partners and stakeholders to support business/initiative strategies
  • Communicates concepts in a clear and persuasive manner that is easy to understand.
  • Generates and provides accurate and timely results in the form of reports, presentations, etc.
  • Demonstrates an understanding of business priorities
 

Additional Responsibilities

  • Provides information to supervisors and co-workers by telephone, in written form, e-mail, or in person in a timely manner.
  • Demonstrates self confidence, energy and enthusiasm.
  • Keeps up-to-date technically and applies new knowledge to job.
  • Informs and/or updates leaders on relevant information in a timely manner.
  • Manages time effectively and conducts activities in an organized manner.
  • Presents ideas, expectations and information in a concise, organized manner.
  • Uses problem solving methodology for decision making and follow up.
  • Performs other reasonable duties as assigned by manager.
 

MANAGEMENT COMPETENCIES

Leadership
  • Adaptability – Maintains performance level under pressure or when experiencing changes or challenges in the workplace.
  • Communication – Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.
  • Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.
  • Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.
  • Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.
Managing Execution
  • Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.
  • Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.
  • Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.
  • Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.
Building Relationships
  • Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.
  • Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.  
  • Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

  • Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
  • Talent Management - Provides support and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

  • Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.
  • Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.
  • Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.
    • SQL Experience Required
    • Python, R, and/or SAS
    • Tableau Knowledge Preferred
  • Basic Competencies - Fundamental competencies required for accomplishing basic work activities.
    • Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
    • Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.
    • Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.
    • Reading Comprehension – Understands written sentences and paragraphs in work related documents.
    • Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.
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Manager, Marketing Analytics - Remote

Bethesda, MD, United States

Full-time, Indefinite

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