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Senior Vice President, Digital Products

Marriott Worldwide

Posted

Senior Vice President, Digital Products

Job Description


Posting Date Jun 11, 2021
Job Number 21059364
Job Category Sales & Marketing
Location Marriott International HQ, 10400 Fernwood Road, Bethesda, Maryland, United States VIEW ON MAP
Brand Corporate
Schedule Full-Time
Relocation? Y
Position Type Management
Located Remotely? N

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?

JOB SUMMARY

Reporting to the Chief Product Officer, the SVP of Digital Products is a key member of the Global Technology leadership team and is responsible for developing and leading digital and mobile strategies to support Marriott's Customer Experience priorities, grow Marriott’s market share, and generate superior business results. This leader is the business owner of the global direct-digital channels, including Marriott.com and mobile technologies, and leads efforts to drive conversion in support of global sales strategies. This leader also plays a key role in connecting the on- and above-property digital guest experiences, representing the voice of our brands, and partnering cross-functionally to support business imperatives. 

CANDIDATE PROFILE

Education and Experience Preferred

  • 15+ years experience in digital space, including experience leading eCommerce and driving sales, and experience or deep exposure to  technology platforms for content distribution, mobile technologies, digital merchandising, digital design and user experience, digital marketing and CRM
  • 5+ years of experience leading and motivating large teams, including partnering across areas without direct supervisory lines
  • Deep expertise in on-line retailing and omni-channel platforms
  • Proven track record of overseeing large scale e-commerce web and mobile projects with high degrees of complexity
  • Experience leading product teams
  • Superior communication skills
  • Demonstrated experience managing operating budgets and project budgets
  • Strong experience in project management methods to include AGILE solutions delivery and quality management
  • Extensive experience working with and managing Digital and Design agencies
  • Consistently demonstrated success in a number of challenging and diverse business situations.
  • Proven track record of building personalization capabilities in all stages of the sales and marketing funnel and throughout a Customer’s experience with a brand/organization
  • 4-year degree from an accredited university in relevant field highly preferred


CORE WORK ACTIVITIES

Provide leadership, thought leadership, and strategic direction for digital & mobile strategies and overall product strategy, in support of key priorities identified to enhance the customer sales, stay, and ongoing experience with Marriott’s portfolio of brands

  • Work with corporate leaders responsible for developing customer experience strategy and solutions to drive thinking related to the Digital experience of Marriott’s customers
  • Develop vision for how to bring customer experience to life on-property through Digital means, connecting on-property and above-property digital experiences to ensure a seamless end-to-end experience for customers
  • Develop compelling commercial plan in support of a long-range digital vision
  • Serve as a conduit for sharing best digital best practices across the organization
  • Contribute to the identification and support the activation of new business opportunities in the digital landscape, including partnership and acquisition opportunities
  • Fosters key relationships in the digital landscape both inside and outside the travel category to drive innovative approaches
  • Benchmark industry leaders to determine key gaps, and well as innovate to identify game changing areas to lead.


Lead Marriott's global eCommerce efforts through ownership of Marriott.com, Brand.com and mobile technologies

  • Drive conversion through Marriott.com and Brand.com and mobile technologies to support Marriott top line revenue goals
  • Oversee design, including UX/UI, and content management strategy in support of web and mobile sites
  • Support digital globalization through adapting language and presentation of websites to international markets, where a strong business case and/or strategically important market exists
  • Coordinate closely with marketing team to ensure a seamless shop-and-book experience throughout sales and marketing funnel
  • Coordinate with IT and vendors extensively to execute continuous evolution of the digital experience and manage content on sites


Partners with Distribution Strategy Team to develop and activate strategies that increase direct bookings.

  • Works closely with distribution leadership to define and operationalize direct booking strategies
  • Creates new and innovative approaches to drive customers through Marriott’s direct channels


Build a performance management culture

  • Create structure to openly share results of key performance indicators (e.g. bounce rate, funnel conversion) for Marriott.com with key team members and stakeholders driving towards actionable insights.  Create hypothesis for variances observed and develop recommendations for improvements.
  • Drive individual accountability models that support aligned product, marketing, and overall business goals.


Grow ancillary revenue streams

  • Lead a team focused on improving average order value through effective upsell techniques and better selling ancillary products through digital channels. 
  • In partnership with the Reservations team, re-define Marriott’s ancillary strategy and implementation approach for all Direct to consumer sales channels – especially Marriott.com and the call centers.
  • Drive collaboration across Product, Merchandising, Digital Personalization, Digital Acquisition, Reservations, and Revenue Management teams to maximize opportunities.
  • Develop a sales culture within assigned product organization and Merchandising team while creating robust upsell and cross-sell capabilities.
  • Manage all aspects of the Marriott Media Network to substantially grow its annual revenue contribution.  Develop new and innovative ways to aggressively grow revenue while balancing customer needs and conversion/transactional revenue growth.


Deliver Executive communication

  • Regularly develop and deliver updates to all levels of Executives through in-person presentations, conference calls, and written communications.
  • Present Marriott.com product strategy and results at key internal/external updates including: Continent forums, Executive updates, Owner/Franchisee meetings, etc.
  • Represent Marriott as an industry expert through presentations at internal and external conferences.


Lead Discipline Team & Developing Associates

  • Manage a team of Product managers, Merchandisers, User Experience designers, Technology resources, and external agencies to execute on product roadmap priority efforts.
  • Maintain high performance levels by hiring the best candidates, providing direct reports with development opportunities, addressing performance issues, and aligning performance and rewards to departmental goals.
  • Identify skillset gaps and further develop digital capabilities amongst team members and agency partners to better support strategic growth
  • Further establish a team culture that embraces innovation and rewards risk taking and test/learn cycles.
  • Support individual team and department-wide efforts to improve Digital team culture and work environment as reflected in annual AOS results.


Manage team of Digital product leaders, Digital Designers, and Digital product support leaders to orchestrate and lead cross-functional collaboration across disciplines to ensure Digital team closely linked to business imperatives

  • Hires, develops, and retains diverse talent that makes a strong, positive impact on the organization
  • Sets clear organizational goals and expectations for direct reports and holds team accountable for performance.
  • Lead and motivate a team of high-performing digital professionals, including merchandising, guest experience, digital design and content management
  • Coordinate with marketing function to ensure that digital merchandising and marketing are closely in sync
  • Coordinate with Brand function to bring to life the Brand voice in digital customer touch points, both on-property and above-property, within the areas prioritized by the Customer Experience journey
  • Coordinate with IT function to oversee and activate the digital roadmap, identifying new digital needs and making tradeoffs where necessary to align digital priorities to the business


At Marriott, we are committed to putting our associates first and their health and safety are our highest priorities.  This position requires associates to be fully vaccinated for COVID-19 per current CDC standards or approved for a medical or religious accommodation.

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

Details

Job type
Full-time
Location
Bethesda, MD, United States
Department
Other, Management
Starting in
As soon as possible
Contract duration
Indefinite