General Manager
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General Manager

Merlin Entertainments



General Manager

About the job

General Manager

Do you enjoy creating memorable experiences all for the love of fun? Do you wish to cast a spell of laughter and enjoyment to the people around you? Want to join a team that creates smiles and memories daily? Then you have the magic to be Team Merlin!

About the Role

The General Manager for our Kansas City LEGOLAND Discovery Center and SEA LIFE ensures that every guest enjoys a magical and memorable guest experience and that every member of the team exhibits our values (known collectively as The Merlin Way). In this role, you will deliver the attraction(s) strategy, short and long-term EBITDA and guest satisfaction goals.  Compensation for this role starts at $85K/year

Key Responsibilities

  • Drive the environment of guest first, understanding guest needs
  • Ensure a robust product and experience marketing plan is in place for across each channel
  • Segment and target customers, identifying new potential markets and audiences
  • Drive increases in employee engagement scores
  • Role model guest-facing behaviors acting as Brand Ambassador internally and externally
  • Safeguard the brand in all PR and marketing activity
  • Drive volume strategy and maintain sustained competitive advantage as measured against market share
  • Optimize RPC and yield across each Merlin channel
  • Focus team's P+L Management and channel strategy to ensure sustainable growth in attraction RPC
  • Deliver capital products and projects on time, on budget and to desired ROIC
  • Deliver EBITDA growth, 5-year plan and cost control plans
  • Set and implement successful productivity strategy
  • Build and sustain external partnerships and networks
  • Roll out Merlin programs delivering the Merlin Group strategic agenda
  • Increase revenue by identifying new opportunities
  • Drive innovation, pre-empt opportunities, mitigate risk and adapt at pace
  • Responsible for Health and Safety excellence including business continuity, risk and crisis plan
  • Drive Operational Teams to ensure the attraction exceeds guest expectations
  • Ensure attractions are operating at maximum efficiency levels with required staffing needs met
  • Ensure a low risk environment with robust profit protection measures in place
  • Cascade all relevant information driving an environment of inclusivity and safety
  • Implement all HR and talent management processes and achieve D&I, wellbeing and CSR targets


  • Experience in handling all aspects of a complex operational business, developing businesses at different stages of growth.
  • P&L management responsibility, demonstrating agility and responsiveness to trading
  • Experience developing partnerships with non-profit organizations (NPOs), local businesses and authorities
  • Operational leadership background, including delivery of tactical marketing plans
  • Experience embedding business analytics and customer insight capabilities to drive decision making
  • Experience building and leading teams within and outside own areas of expertise, developing a diverse talent pipeline and succession planning
  • Working in matrixed environments


  • Bachelor’s degree in business, management or marketing (desirable)

Other Job Requirements

  • Able to work flexible hours, with regular weekend work as standard
  • Must have a valid driver’s license
  • Must be willing to travel locally, regionally and internationally

Personal Qualities

  • Fun and outgoing with a burning desire to provide outstanding guest and customer service
  • Able to excite and inspire innovation operating with integrity and a sense of purpose
  • Self-aware, growth minded with a talent for building partnerships
  • Understanding towards others, drawing deep insight into people and how they behave
  • Financially astute and highly commercial, with an operational mind-set
  • Analytical and investigative with strong attention to detail
  • Able to adapt quickly to changing circumstances
  • Preferably have experience working with children and families

About the Benefits

  • Excellent health care options (medical, dental, and vision that encourage preventative care).
  • Outstanding Paid Time Off (PTO) program
  • Merlin Magic Pass for friends and family to enjoy the parks & attractions
  • Recognition Programs and Rewards 401(k) program with company match
  • Tuition reimbursement programs
  • Numerous learning and advancement opportunities

    **Compensation rates dependent upon skills and experience related to the opportunity 

Everyone Matters at Merlin At Merlin Entertainments, we welcome the world to our magical attractions and resorts every day, and we want to reflect that same multicultural mix inside our business too. We strive to create an inclusive and diverse workplace where people can be themselves, have the same opportunities and thrive together. Because at Merlin, everyone matters! Together, we work to build a workplace where everyone feels valued, no matter their age, race, gender, disability or sexual orientation. Although we understand that we'll always be learning and growing, aiming to be the most inclusive and flexible employer in our industr

About Us Merlin Entertainments is a business built on fun. We are the world's second-largest visitor attraction operator. We operate over 100 attractions, eight hotels and three holiday villages in 22 countries across four continents, and we run some of the best known names in global leisure. These include the likes of SEA LIFE, Madame Tussauds, the Dungeons, and LEGOLAND. Whether you are serving delicious food, working in the office, maintaining the attractions, entertaining guest or operating rides, the objective is to provide a truly memorable experience and a fun filled day out for everyone.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.


General Manager

Kansas City, MO, United States

Full-time, Indefinite

Start Date:As soon as possible

Latest start date:

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