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Minor International
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Marketing Executive
About the job
Company Description
Minor Lifestyle is one of Thailand's largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion and lifestyle products. Its brands include Esprit, Bossini, Brooks Brothers, Etam, Anello, Radley, Charles & Keith, Zwilling J.A. Henckels, Joseph Joseph, and Minor Smart Kids. In addition, Minor Lifestyle also operates contract manufacturing business under Nawasri Manufacturing.
Job Description
Main Responsibilities:
- Plan and develop marketing communication strategy, social trends, media planning and booking (offline) including above and below the line, Building brand awareness
- Plan and execute the marketing events, workshops, exhibition and all other related-activities
- Create and supply content by gathering necessary information about health & wellness and collaborate with outsourced copywriter to ensure convincing content, marketing and PR news for brand website, social media seeding and newsletter
- Manage third parties i.e. media agency, event organiser, PR agency, FDA agent to accomplish marketing activities as planned
- Control graphic designer to accomplish artwork and marketing materials
- Lead and Collaborate with celebrities/ KOLs/ experts and nutritionists to endorse and influence branding and product seeding
- Initiate marketing campaigns designed to inform people about new product availability
- Explore business partnership to expand more customer databases and offer them our partners’ privileges and discounts
- Ensure budgets are tracked and spent efficiently
Qualifications
- Solid writing skills for marketing related materials, press release and newsletter.
- Very good personality and possess creativity.
- Capable to work in a fast-paced environment and to meet deadline
- Teamwork, interpersonal, communication and presentation skills
- Passion for retail especially in Health & Wellness industry
- Efficiently work with Microsoft Excel and PowerPoint
Additional Information
• The capability to work in a fast-paced environment and to meet deadline
• Teamwork and interpersonal skills
• Good computer skill esp. in Ms excel ( pivot table & Vlook up)
- Department: Marketing Sales & Marketing