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Manager Digital Marketing Operations (Africa, America, Europe)

Qatar Airways

Posted

Manager Digital Marketing Operations (Africa, America, Europe)

Job Description



Qatar Airways have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Manager Digital and Marketing Operations Western Regions.

Based in Doha, you will manage the Digital and Marketing Operations function across the Western Regions (Europe, Americas, and Africa).

Reporting to the Head of Digital and Marketing, you will lead the management team across the region who in turn execute the day-to-day Digital and Marketing Operations activities. You have overall oversight of the timeframes and performance of Digital and Marketing campaigns across the region.

This newly created role represents a fantastic opportunity in a fast-paced environment in a leading Aviation group to contribute to our continued development and evolution.

Specific Accountabilities include:

  • Identify gaps in the regional Digital and Marketing Campaign processes and systems (eg Galaxy, Responsys, Adobe Experience Manager, Adobe  Analytics) to optimize workflows and automation tools which facilitates scalability, predictability and efficiency of all B2B and B2C Campaign processes.
  • Ensure the business is capable to achieve scalability in operations by enhancing platforms and partnerships in strategic markets.
  • Direct and guide Digital and Marketing Operations Managers in their planning to ensure timely and efficient implementation and execution for all B2B and B2C campaigns and activities’ deliverables aimed at driving brand awareness, cost efficiency, corporate and leisure revenues as well sales via QR.com and all related platforms for their assigned region.
  • Ensure that QR achieves market reach and penetration allowing the business to hit respective KPIs.
  • Develop and ensure consistent implementation across the region of the standard operation procedures for all marketing activities, adapting to localisation of processes that deliver regionalised inputs to ensure relevance to the market context where appropriate and ensuring a culture of continuous improvement.
  • Collaborate with key stakeholders in Digital and Marketing teams, Head Office stakeholders in Pricing, Loyalty, CRM, Global Sales, Marketing (Commercial Marketing andCreative Services), Digital Direct and all other relevant departments to understand strategic direction and ensure campaigns are managed in a way that support this, measuring performance against strategic initiatives.
  • Collaborate with the Head of Digital and Marketing in monitoring of assigned operating budget for the Western Regions and ensure achieving the agreed B2B & B2C campaign KPIs and budget.
  • Deliver campaigns within the region as required by planned and adhoc Public Relations/Corporate Communications requests and specific assets required eg New Destinations, Inaugural event launch, Global Sponsorships.
  • Ownership of regional input to the global  marketing calendar planner of all campaigns and activities for region, ensures it is communicated to stakeholders, and keep up to date by regional teams.
  • Act as regional champion for Quality Assurance and ensure all B2B and B2C campaign assets are compliant with Qatar Airways’ QA guidelines and standards. Manage and monitor daily all B2B and B2C campaign deliverables deployed across channels including offline marketing channels and digital paid, owned and earned for the West region.
  • Track campaign performance trends with the help of comprehensive dashboards and campaign performance tracking tools, ensuring relevant actions to ensure the achievement of the objectives and KPIs for all B2B and B2C campaigns across the WEST region.
  • Develop and cascade best practices of Digital and Marketing Operations (B2B & B2C activities) with various stakeholders (in assigned region).
  • Management of a team of three regional Digital and Marketing Operations Managers within the West region.
Qualifications

About you - The successful person will have:

  • Bachelor Degree or higher ideally in Marketing or a related discipline
  • Extensive Marketing and Digital experience ideally within an Airline or Travel industry.
  • Experience in marketing process management and implementation.
  • In depth knowledge of all ATL/BTL marketing channels and sub-channels.  Advanced knowledge of digital marketing channels including Mar-tech knowledge
  • Expertise in processes that drive Acquisition, Conversion and Retention
  • Digital tracking and monitoring experience as well as reporting tools
  • Strong managerial experience - Ability to delegate work, set clear direction and manage workflow. Strong mentoring and coaching skills.

Requirements

See Description

Details

Job type
Full-time
Location
Doha, Qatar
Department
Marketing
Starting in
As soon as possible
Contract duration
Indefinite