Marketing Retail Experience Manager
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Marketing Retail Experience Manager

Richemont

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Marketing Retail Experience Manager

About the job



Since the legend's reincarnation in 1994, A. Lange & Söhne has been one of the most respected and successful watch brands in the luxury sector. Our whole aim is to continue our tradition with new, outstanding products, very much in keeping with Lange's claim: State-of-the-art tradition. What we expect from our watches, we expect from us: Never stand still.

At A. Lange & Sohne North America, We are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

MARKETING RETAIL EXPERIENCE MANAGER - A. LANGE & SOHNE, NEW YORK

A. Lange & Söhne is one of the world’s most respected and successful brands in fine watchmaking. We aim to continue adding to our rich heritage with new, extraordinary timepieces that are very much in keeping with our reputation for state-of-the-art tradition. What we expect from our watches, we expect from ourselves: Never stand still.

At A. Lange & Söhne Americas, we are proud to employ talent from many different backgrounds, experiences, and identities. We believe that when diversity and inclusion are fully embraced and empowered, creativity and knowledge emerge to deliver excellence. We continue to work towards creating a workforce that represents the diversity of our clients and our communities.

ROLE OVERVIEW

The Marketing Retail Experience Manager is a multidimensional role responsible for driving our long-term objectives: to deliver exceptional retail experiences and to serve the clients of our community of points of sale with the highest level of client care.  Success in this role results in a high level of operational consistency, market-leading performance in multiple retail marketing disciplines, and impactful and profitable CRM initiatives in each distinct network.

With a current distribution of eight internal and external boutiques, our objective over the coming years is to continuously increase our Direct-to-Client business and to ensure a seamless client experience regardless of which network a client selects for their purchase. Our ability to clearly understand our clients and their needs will support the boutique teams to create an inspired brand experience journey for every customer.

                                                                  

The position reports directly to the Director of Marketing & Communications of A. Lange and Sӧhne Americas.

RESPONSIBILITIES

Retail (in-Store) Experience:

  • In collaboration with the Retail Director, drive & innovate customer in-store experiences that deliver compelling brand stories across all pillars of retail marketing execution with measurable results for our distribution channels
  • Participate in project management of new store design and planning projects from initial planning phase to the opening of each new boutique
  • Execute in-store visual merchandising across nationwide boutique network
  • Manage, monitor and track repair & maintenance activities for all retail boutiques nationwide
  • Responsible for building strong relationships with internal stakeholders to ensure that retail marketing projects are completed successfully and in line with company business goals
  • Manage our brand’s display inventory at Richemont NA storage facilities


Omni-Channel Operational Support of Retail Boutiques:

  • Implementation of all boutique guidelines governing product allocation, including ongoing training of teams in internal and external boutiques
  • Ensure operational excellence to achieve business targets and exceed client expectations by implementing Client Experience Barometer, Store Audits, Mystery Shopping results, Repeat business, and Traffic reports, etc
  • Support and monitoring of boutiques to ensure that all corporate discount guidelines are respected
  • Collaboration with RNA management and boutique teams to ensure adherence to RNA audit guidelines, maison boutique policies and local laws
  • Internal systems support and ensuring that all boutique openings, closings, and relocations are correctly indicated on our website and owned digital channels (including social media)
  • An annual travel to each boutique to develop relationships with boutique managers and staff
  • Responsible for communicating company directives, policies, and procedures for all internal/external boutiques
  • Responsible for Retail Key User activities and managing testing activities for RNA and ALS projects (such as SFS and Web2BT)
  • Liaison for client privacy policy matters with CONCIERGE and legal
  • Training of External boutique teams on commercial and service guidelines
  • Perform special projects as designated by Senior Management


CRM/e-Commerce Operations:

  • Collaborate cross-functionally to assist with CRM business performance strategizing on campaigns and CRM special initiatives
  • Support all boutique teams so that data continues to be fed into the CRM databases and support Retail; e-Commerce and Ext. BTQ CRM KPIs
  • Train Retail network to use our CRM platform
  • Ensure that CRM data collection and storage meets Richemont Group compliance standards
  • Control KPI’s in collaboration with HQ- Run report to analyze database quality and revaluate KPI’s
  • Coordinate with IT to solve any technical issue related to the CRM databases and interfaces
  • Lead person for any local e-Commerce technology upgrades or tests
  • Daily Operations and monitoring of key e-Commerce metrics (Sales, Traffic, Returns, Processes)
  • Liaison for troubleshooting any issues that might arise
  • Collaboration with the international Marketing and Communications team to implement initiatives to drive our e-Commerce business
  • Responsible for timely replenishment of e-Commerce supplies (not including timepieces)
  • Ensure accuracy of market-related website content about boutiques, call center operations and digital client-facing tools (ex/ Google My Business)
  • Collaborate cross-functionally with boutique staff to develop clienteling campaigns


QUALIFICATIONS

  • 6-8 years experience in retail marketing and/or store design, clear understanding of the high-end watch segment is an advantage
  • Bachelor’s degree in Marketing, Integrated Design or similar (required); Master’s degree preferred


Technical requirements:

  • Very good knowledge of MS Office (Excel & PowerPoint)
  • Comprehensive understanding of floorplans, technical drawings and interiors
  • Project management skills essential
  • Digital expertise/interest


Personal Skills:

  • Creative problem-solver who is skilled at anticipating challenges and developing solutions
  • Accountable, and committed to the delivery of projects
  • Excellent communicator, experienced in communicating across functions and at all organizational levels
  • Team player
  • This is a full-time position in a hybrid office environment
  • 25% travel required


Expected Salary Range: $92,000 to $130,000

Salary will be negotiated based on relevant skills and experience.

Richemont offers a generous compensation and benefits package for eligible employees. Only candidates selected for further consideration will be contacted.

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Marketing Retail Experience Manager

New York, NY, United States

Full-time, Indefinite

Start Date:As soon as possible

Latest start date:

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