Marketing Executive
About the job
Who we are:
We love what we do and what we do is important! We believe that everyone should leave feeling better – this means not just our guests and owners, but also our teammates. Everyone should go home feeling better because they learned something new or had fun working that day.
Why work with Virgin Hotels:
Because it is fun, of course! But we appreciate that fun isn’t always enough – what else is in it for you?
- A day off for your birthday
- Paid leave to volunteer to spend time with the causes closest to your heart, for every teammate
- Generous family friendly policies and allowances
- Teammate discount at Virgin Hotels and 20 other Virgin brands!
- Training and development including apprenticeships
- Teammate meals provided
- 4 x your salary life assurance policy
- Employee Assistance Program and Company sick pay
Your Mission:
Should you decide to accept...
As the Marketing Executive you will assist the Director of Marketing in executing marketing strategies to achieve Hotel and Food & Beverage revenue goals, drive awareness of your Virgin Hotels and Food and Beverage outlets and engage with the community by assisting with your social networks and review sites. You’ll be part of a team building incredible and relevant content, marketing campaigns and promotions as well as a social footprint that will express Virgin Hotels’ essence, tone of voice, engage visitors with insightful and thought-provoking content and help us turn fans, followers and readers into leads and customers.
The Nitty Gritty:
What exactly you will be doing....
- Assist Director of Marketing with ideation and execution of quarterly action plans for Rooms and Food & Beverage.
- Understand our brand, products and customers to ensure content meets the marketing strategy and reflects the brand.
- Assist in the day-to-day management of Hotel and Food & Beverage social media accounts, programs & Initiatives.
- Assist the Director of Marketing in creating social media content calendars, including topics and multimedia creation that encourages customer participation & community engagement within and outside the hotel.
- Respond immediately to customer’s including general inquires, issues, and complaints across our non-branded social media channels such as Trip Advisor, Google, etc. in Virgin Hotels tone of voice.
- Facilitate weekly cross-functional and cross-departmental meetings in order to communicate all promotions and initiatives in a timely and professional manner. You will be responsible for their recording and distribution.
- Ensures consistent message, tone, voice and proper grammar and spelling across all content and communication created.
- Assist the Director of Marketing and Virgin Hotels brand PR agency in ideation and execution of traditional PR strategy.
- Work with the Director of Marketing in creating email marketing campaigns and maintaining database management of the CRM system.
- Maintain accurate and current tracking systems. Analyze and report, and assistant Director of Marketing with developing recommendations for optimizing strategies.
Background must-have:
- Minimum 1-2 years’ experience working with social media / digital marketing
- Degree in Marketing not required but preferred
- Ability to clearly and pleasantly communicate in English with clients, guests, vendors, teammates/management, in person, in writing and on the telephone
- Proficient in MS Outlook, Word, Excel and PowerPoint
- Current right to work in the UK
Virgin Hotels celebrates diversity and welcomes teammates from all backgrounds. We are proud to be an inclusive and Equal Opportunity Employer.
- Department: Marketing
About you
- Language required: English.
The company
Think you know what Scottish luxury looks like? Think again. Situated in the historic India Buildings, Virgin Hotels Edinburgh is reimagining the Old Town, marrying its iconic Victorian architecture with distinctive, contemporary design. Inside the hotel, you’ll experience a world that revolves around you – from our signature chamber design to numerous drinking, dining and entertainment options that you’ll never want to leave. When you do venture out, you’ll find Edinburgh’s top attractions in walking distance. Fancy a stroll around Edinburgh Castle? Easy – it’s only 4 minutes away. Want to snap Victoria Street for your Insta? No sweat, it’s on your doorstep. Buckle up, we put you so close to history it’s basically time travel.
Marketing Executive
Full-time, Indefinite
Start Date:
Latest start date: