Cassandra Anne Riddell

Cassandra Anne Riddell

Copywriter at Freelance
Lives in Geneva, Switzerland

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About me

I am a seasoned professional with 9+ years of team and marketing experience in the hospitality, HR, and entertainment sectors. Recognized for demonstrating a natural aptitude for creating a learning atmosphere with a focus on continuous improvement, as well as for delivering outstanding customer service, I have a verifiable history of contributing directly to company growth and expansion throughout my career. Professional focal points include marketing initiatives, hospitality operations, strategy development, advertising and promotions, event coordination, team leadership, social media marketing, client relationship development, cross-functional team collaboration, operations optimization, content, development, budget management, technology solutions, and project management. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, systems analysis, and resource management to support efficiency and maximum returns.

Recently, I was the Marketing and Communications Manager with The Great Duke Phnom Penh, formerly InterContinental Phnom Penh. Under my leadership, I directed a three-person team responsible for all online and offline marketing campaigns and initiatives. In addition, I liaised with senior leadership, stakeholders, and internal teams to ensure the company’s support structure was driving the business forward with minimal expenditures.

Colleagues describe me as a progressive, driven, down-to-earth, innovative and managerial expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

I am interested in contacting former colleagues and managers, as well as other professionals in my field. Feel free to contact me through this profile if you wish to connect.

I am pursuing new opportunities and can be reached through this profile, or by phone at: +41793852883.

Experience

6 years and 10 months

  • Founder

    ISDO - Geneva, Switzerland

    Marketing
    January 2021 - Now · 3 years and 3 months

  • Copywriter

    Freelance - Geneva, Switzerland

    Marketing
    August 2020 - Now · 3 years and 8 months

  • Marketing Manager and Dive Instructor

    Aura Divers - Muscat, Oman

    Administration
    May 2021 - May 2022 · 1 year and 1 month

    • Ran diving courses and guided certified divers. • In charge of social media and website development.

  • Acting Dive Center Manager

    Blue Flow Diving - Muscat, Oman

    Management
    October 2019 - April 2020 · 7 months

    • Developed and designed a new website for the dive centre: www.blueflowdiving.net • Responsible for all social media pages and TripAdvisor Page, creating content and improved reach by 40% on Instagram in a 5-month period. • In charge of a six-person team coordinating daily diving, snorkelling and dolphin watching trips, tank filling, handling guest enquiries, responding to emails, equipment maintenance and staff training.

  • Dive Instructor

    Croatia Divers - Vela Luka, Croatia

    Sport and Fitness
    May 2019 - October 2019 · 6 months

    PADI Open Water Scuba Instructor

  • Marketing and Communications Manager

    InterContinental Phnom Penh - Phnom Penh, Cambodia

    Marketing
    October 2016 - April 2018 · 1 year and 7 months

    • Directed three-person team responsible for all online and offline marketing events and initiatives. • Delivered daily reporting to senior leadership, including the GM, Sales Director and F&B Director. • Collaborated with department heads of various internal teams to ensure alignment with marketing strategy, streamlined implementation, and various execution of promotional activities. • Orchestrated and coordinated various events including networking events, monthly Wine & Cheese Nights, monthly art exhibition openings, weekly hotel events, bi-yearly concerts and a yearly Christmas Market. • Prepared promotional materials such as press releases and advertisements. • Liaised with graphic designers to produce effective marketing collateral, such as social media content, flyers, brochures, sales brochures for rooms and meeting spaces, • Fostered and maintained relationships in public relationships by offering extended personalized services to VIPs that included letters, flyers with exclusive offers, email communication, and by offering exclusive hotel services in the outlets and meeting rooms. • Cultivated relationships with key members and local influencers working in English, Chinese and Cambodian language media outlets, as well as embassies and schools. • Amplified page likes by 30% on Facebook, 50% on Instagram, and public engagement by 150% with reach in excess of 2000 views per post on Facebook and 60% on Instagram. • Spearheaded rebranding effort as The Great Duke Phnom Penh starting on February 1, 2018, including developing a new brand template and guidelines, complete with colours, fonts, brand voice and personality, as well as collateral design and respective templates. • Organized and executed all updating efforts for all collateral both internally and externally, including stationary, sales templates, marketing collateral, loyalty program, fitness center, valet shop collateral, menus, signs, and websites. Directed the design, printing and distribution.

  • Marketing Assistant

    Saint Blanquat & A. - Phnom Penh, Cambodia

    Marketing
    October 2015 - April 2016 · 7 months

    • Conceptualized and implemented marketing and social media strategies for three brands for Cambodia’s premier HR, management consultancy and training firm. • Administered and maintained company website, performed various editorial tasks, developed and innovative content for various platforms, including program, booklets, and recruitment materials. • Wrote articles for the company website on topics including Human Resources, Consultancy, Interview Skills, CV Writing, Teamwork, Leadership, and Training Capacity. • Established and instituted firm’s e-marketing strategy and campaigns ensuring content was new and relevant, highlighting Management Academy’s revolutionary training opportunities with bi-monthly emails with links to articles. • Coordinated distribution of Management Insider, quarterly magazine that focuses on business development within the country. • Updated and maintained various information databases. • Coordinated schedules and appointments for team members. • Created marketing campaigns, including editorial calendars, and managed the progress and web traffic through Google Analytics. • Assisted in the creation of email marketing campaigns and newsletters through platforms such as Mailchimp. • Managed three social media pages on both Facebook and LinkedIn, growing the audience by up to 30% on one of the pages with engagement at a three-year high.

Education

  • MSc in Marketing, Strategy and Innovation

    Cass Busines School - London, United Kingdom

    September 2014 - September 2015

  • BSc in Psychology

    The University of Manchester - Manchester, United Kingdom

    September 2011 - June 2014

  • International Baccalaureate

    International School of Geneva - Geneva, Switzerland

    January 2001 - June 2011

Languages

2 languages

  • English

    Native or fluent

  • French

    Full professional

Personal information

Nationalities

  • Australian

Work Permits

  • Switzerland

Date of birth

December 29th 1992

Driving License

Yes

Competitions & Awards

1 competition

  • Employee of the Month

    Employee of the Month - Phnom Penh, Cambodia

    2016

Skills

8 skills

  • Budgeting
  • Communication
  • emarketing
  • Management
  • Marketing
  • Social Media
  • Team Management
  • Team Training

Additional Information

1 information shared

Connections
Carmel Anato
Commis de cuisine, service traiteur at Natu régal hôtel
Motutu Ikome
Chef Departie at Napoli pizza & Vintage coffee
ARVIND PANCHAL
Network & Security Administrator & Cybersecurity Advisor & Ethical Hacker at Wafra Group of Compaines
View 4 connections
Following
Nash Suites Airport Hotel
Nash Suites Airport Hotel
Geneva, Switzerland
Beau-Rivage Palace Lausanne
Beau-Rivage Palace Lausanne
Lausanne, Switzerland
Mövenpick Hotel Lausanne
Mövenpick Hotel Lausanne
Lausanne, Switzerland
Other members
Romain Colin
Geneva, Switzerland
Marvin CAVIOLI
Geneva, Switzerland
Helena Dmytryczenko
Geneva, Switzerland
Tosin Adebutu
London, United Kingdom
Floriane Cogne
Geneva, Switzerland
View more
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