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Lo que vas a aprender

Leading tourism practitioners and researchers offer insider perspectives on this dynamic and growing industry. About this course Skip About this course Do you want to learn about an industry that is dynamic, fun, evolving, and always challenging? At its peak, tourism supported over 300 million jobs globally and in 2018 generated US$1.65 trillion in international receipts. By taking this course, developed around one of the world's premier destinations, Queensland in Australia, you will experience challenges, and solutions, reflective of the ever-changing global tourism and travel industry. Tourism is an aspiration for millions of people globally, and has proven to be a highly resilient sector, which is vital to many economies. This course will provide you with substantive insights into the management challenges facing destinations and operators. It will show you the proper steps to follow forresearch-informed resolutions. The course comprises seven modules, with each module co-delivered by two or more expert academics. Developed in partnership with Tourism and Events Queensland, the statutory marketing authority for tourism in Queensland, several modules have been shot on-location across Queensland's premier tourism destinations. The course features case studies of leading tourism and hospitality companies and interviews with prominent industry professionals. In addition, you'll hear from public sector officials representing government, peak industry bodies, destination management and marketing organisations, hotels and resorts, attractions, tour operators, transport and local communities. Eleven leading academics share their expertise taking the learner through a visceral journey of self-discovery and exploration of various aspects of tourism planning, management of services and experiences, the changing role of technology in decision-making, and management of workforce and risk in tourism. The course is particularly designed for: Professionals working in the tourism (hospitality, events, sport and leisure) industries Students learning about these industries for the first time Individuals who have an avid interest in tourism ^ Course image credit: Tourism Events Queensland What you'll learn Skip What you'll learn Understand the complexity of challenges faced by the tourism industry Examine tourism and travel management principles Create resolutions and strategies to address tourism issues and challenges

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International Entertainment and Sports Marketing
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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Duración
11 horas
Formato
Online

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The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Luxury Management
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Duración
2 meses
Formato
Online

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Hotel Management Course (Short Course)
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The hospitality industry is one of the world’s strongest, wealthiest and most resilient. Creating millions of jobs and forming the backbone of so many nations’ economies, becoming proficient in hospitality management paves the way for a life-long career. Hotel management in particular has the potential to be an incredibly rewarding career path, given the constant global demand for quality hotel services. Whether looking to climb the ranks or branch out into something entirely new, studying hotel management could be the key that unlocks so many doors.
Duración
20 horas
Formato
Online
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