Digital & CRM Marketing Executive
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Digital & CRM Marketing Executive

Sobre el trabajo

We are looking for a Digital & CRM Marketing Executive to join the Digital team within our Corporate Office. In this role, you will be responsible for the deployment of the full end-to-end email marketing activity for our Collection of nine hotels. You will work closely with the CRM Marketing & Insights Manager on the development and implementation of our CRM marketing programme, whilst also collaborating with the wider Digital team on customer journey improvements across digital touchpoints.



The CRM Marketing Executive will:

· Manage and execute the deployment of all email campaigns through designated ESP (currently Adobe Campaign)

· Assist with the planning of the global email marketing calendar across B2C and B2B segments

· Build and test email campaigns. Be the first point of contact for the support agency and work closely with them on code optimisations and design evolution

· Work closely with the Brand team, specifically the Copywriters and Designers to achieve optimised and always on-brand email creative and messaging

· Report on key metrics, KPIs and customer insights. Work with the Business Intelligence and Revenue teams on further developments of the reporting and insights platform

· Work closely with wider Digital team to ensure seamless customer journey across the digital ecosystem

· Support the CRM Marketing & Insights Manager with advancements of current RFM database segmentation, focusing on lifetime value and customer behaviours

· Project manage the implementation of new ESP developments such as automation and lifecycle programmes

· Support the system migration to a new ESP platform and CRM integration

· Work cross-functionally with wider teams to drive data capture and continuously strive to grow the CRM database and improve data quality

· Ensure GDPR compliance and assist with data-related customer queries

· Overall responsibility for maintaining the marketing briefing system

· Carry out any other administrative support duties and responsibilities as assigned
  • Benefit Package Our success is a result of our employees. We believe that everyone part of our team should share the rewards. For this position, here are just some of the benefits you will receive: · Free Workday Lunches in the form of a prepaid contactless card · Free hotel stays with breakfast within all of our nine Dorchester Collection hotels after six month’s service · 50% discount on our Food & Beverage outlets at our Dorchester Collection Hotel · Seasonal parties and local social events · Season Ticket Loan/Cycle To Work Scheme · Exclusive Access to a discount platform featuring 1000s of retailers
  • Departamento: Marketing Ventas

Sobre ti

Essential Functions & Physical Requirements

· Strong communication skills and methodical approach

· Analytical, data driven and results focussed

· Capacity to read situations and respond accordingly when dealing with stakeholders

· Excellent organisational and time management skills with the ability to multitask and prioritise workload with strong attention to detail

· Creative, with an eye for aesthetics and design

· A strong command of both written and spoken English is required; additional languages such as French/Italian would be an asset

· Needs to be a self-starter and show initiative

· This role is based at Dorchester Collection corporate office in London; current eligibility to work in the United Kingdom

Qualifications and Desirables

· Previous experience related to Marketing, Digital, Loyalty and/or CRM

· An interest and understanding of the digital and luxury landscape

· Preferably with experience in email marketing and knowledge of CRM systems and databases
  • Idioma requerido: Inglés.

La empresa

Nine iconic addresses, nine extraordinary hotels, one unique collection.
One global compass guiding you to the only destinations you’ll ever need.

But what will make it your collection?
Perhaps we’ll be a second home, where you’re always in the place to be.
Or the canvas for golden moments that create your treasured memories.
We may simply provide a true sense of belonging ‒ wherever you are.

For in yesterday’s rich heritage you’ll find our knowledge and experience.
In today’s beautiful surroundings you’ll feel our craftsmanship and splendour.
In tomorrow’s memories you’ll know the warmth of our team.
But only you can decide how you’ll write our future legacy.

So, be our guest. Be our story. Be whatever your heart desires.
We’ll be honoured to take care of you.

Welcome to Dorchester Collection.
Iconic Hotels in Iconic Places.

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Caducada

Digital & CRM Marketing Executive

London, Reino Unido

A tiempo completo, Indefinido

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