数字营销经理 Digital Marketing Manager
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数字营销经理 Digital Marketing Manager

Hyatt Hotels HQ

Publicada

Cerrada

数字营销经理 Digital Marketing Manager

Sobre el trabajo

Summary

Provide ongoing updates of industry news, trends, issues, site features and best practices to senior hotel management and help educate hotel on digital marketing essentials.

Assist to collaborate with partner agencies to develop annual business plan for the hotel to ensure sound comprehensive strategic recommendations and ensure ROI goals are achieved for overall e-commerce, SEO, PPC, and paid media activities.

Allocate hotel’s digital marketing budget between CPA, CPC, and CPM, e-mail buys, paid search, mobile and other conventional and unconventional internet advertising/acquisition models to meet e-commerce targets.

Work with and manage agency to ensure PPC and SEO plans strategically and efficiently fit the hotel goals and objectives.

Drive email marketing initiatives along with Marketing Communication. Responsible for setting up accounts with approved vendors, drive quarterly/annual activity calendar, generating quarterly performance reports and conducting regular database audits. 

Manage email marketing initiatives for the hotel, including working with marketing communications to develop and create content for emails, and then building the email using Hyatt’s email vendor tool.

Qualifications

- 市场营销或酒店管理相关专业;

  Ideally with a university degree or diploma in Marketing or Hospitality/Tourism management.

- 至少两年相关工作经验;

   Minimum 2 years work experience as Digital Marketing Manager in larger operation.

- 良好的问题解决能力及人际交往能力。

  Good problem solving, administrative and interpersonal skills are a must.

Cerrada

数字营销经理 Digital Marketing Manager

Guangzhou, China

A tiempo completo, Indefinido

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