Senior Email Marketing Manager (Viator)
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Senior Email Marketing Manager (Viator)

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Cerrada

Senior Email Marketing Manager (Viator)

Sobre el trabajo



We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns. 

The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.

Responsibilities will include, but are not limited to:

  • Responsible for the development and deployment of lifecycle trigger automation, adhoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.

  • Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation  & targeting logic (sometimes pulled from other tools), and dynamic content requirements

  • Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs

  • Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness. 

  • Work with copywriters and designers to create compelling email content 

  • Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.

  • Knowledge about email compliance (CAN-SPAM, GDPR, CASL)

  • SQL experience is a plus 

  • Knowledge of velocity scripting and custom objects is a plus



Marketo experience is a MUST, certification is preferable

The ideal candidate

  • Email marketing, lifecycle marketing, or retention marketing experience at a B2B brand

  • Experience using Canva

  • Experience with Excel and Big Query

  • Brings a vivid sense of curiosity and creativity that helps drive projects forward

  • Has the interpersonal and communication skills to successfully manage stakeholders

  • Avid learner who takes it upon themself to get smart on new topics, systems, and markets

  • You are an expert project manager and never miss a detail





#Viator

#Remote

Cerrada

Senior Email Marketing Manager (Viator)

Needham, MA, Estados Unidos

A tiempo completo, Indefinido

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