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Senior Email Marketing Manager (Viator)
Sobre el trabajo
We seek a B2B marketing professional with Marketo experience who is a creative thinker and can help conceptualize and bring to life best-in-class email marketing campaigns.
The person in this role is highly motivated and used to working in a fast-paced environment. You take your projects from start to finish and are able to create the plan and execute it.
Responsibilities will include, but are not limited to:
- Responsible for the development and deployment of lifecycle trigger automation, adhoc promotions, and engagement campaigns to ensure the business is positioned to drive long-term customer engagement and retention.
- Work cross-functionally with product, product marketing, and sales to translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic (sometimes pulled from other tools), and dynamic content requirements
- Demonstrated success creating marketing campaigns with expertise using Marketo including building nurture programs, smart-list development, setup, testing, launching, and scoring of campaigns & programs
- Drive A/B testing methodology in partnership with internal stakeholders to improve email effectiveness.
- Work with copywriters and designers to create compelling email content
- Build analytics and reporting framework. Understand how to gather insights from program performance data and develop recommendations to drive measurable improvement in results and identify new opportunities.
- Knowledge about email compliance (CAN-SPAM, GDPR, CASL)
- SQL experience is a plus
- Knowledge of velocity scripting and custom objects is a plus
Marketo experience is a MUST, certification is preferable
The ideal candidate
- Email marketing, lifecycle marketing, or retention marketing experience at a B2B brand
- Experience using Canva
- Experience with Excel and Big Query
- Brings a vivid sense of curiosity and creativity that helps drive projects forward
- Has the interpersonal and communication skills to successfully manage stakeholders
- Avid learner who takes it upon themself to get smart on new topics, systems, and markets
- You are an expert project manager and never miss a detail
#Viator
#Remote
- Departamento: Marketing
Cerrada
Senior Email Marketing Manager (Viator)
A tiempo completo, Indefinido
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