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Demand management: Breaking down today’s commercial silos

Demand management: Breaking down today’s commercial silos

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Ce que vous apprendrez

"The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. " Revenue Management Forecasting Demand Management Asset Management "This course, spread over 4 key modules: Asset Management Demand Generation Digital Marketing Demand Optimisation aims to break down these commercial silos and reveal the journey from long-term asset development through to short-term profit tactics and how commercial teams can align themselves throughout the organisation. Created by SnapShot, this course is hosted by a group of experienced Industry guest lecturers in their fields of expertise and includes an ideal mix of accessible theory and practical exercises and simulations. SnapShot is a Hotel Demand Management company that specializes in helping hotels aggregate and use their data. We provide useful tools as well as innovative education and coaching services to empower hotels to take informed decisions in managing their demand to increase profits. "

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International Entertainment and Sports Marketing
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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Durée
11 heures
Format
En ligne

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The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Luxury Management
The Hong Kong Polytechnic University's School of Hotel and Tourism Management
Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Durée
2 mois
Format
En ligne

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Hotel Management Course (Short Course)
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The hospitality industry is one of the world’s strongest, wealthiest and most resilient. Creating millions of jobs and forming the backbone of so many nations’ economies, becoming proficient in hospitality management paves the way for a life-long career. Hotel management in particular has the potential to be an incredibly rewarding career path, given the constant global demand for quality hotel services. Whether looking to climb the ranks or branch out into something entirely new, studying hotel management could be the key that unlocks so many doors.
Durée
20 heures
Format
En ligne
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