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Parcours les Cours Hôtellerie Restauration

AIM - Hotel and Tourism Management Academy
Bachelor of Science en Management Hôtellerie et Tourisme
AIM - Hotel and Tourism Management Academy
Paris, France
Le Bachelor of Science en Management Hôtellerie et Tourisme de l'AIM, dont les cours sont principalement dispensés en anglais, ouvre les portes du marché mondial de l'emploi en hôtellerie internationale. Les programmes se partagent en deux semestres, l'un axé sur un enseignement essentiellement théorique, également illustré par des jeux de rôles, mises en situation et ateliers, l'autre proposant à l'étudiant de mettre en application lors d'un stage (opérationnel en première année, managérial les années suivantes) les connaissances acquises précédemment.
Durée
3 ans
Format
Sur campus

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Luxury Management
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Learn strategies and skills for managing luxury brands within the hotel and tourism industry. You will analyze the essence of a luxury brand and learn marketing techniques and trends to better position your services. You will learn how luxury brands are created and how to properly communicate the value of your brand.
Durée
2 mois
Format
En ligne

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International Entertainment and Sports Marketing
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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.
Durée
11 heures
Format
En ligne

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Forecasting and Availability Controls in Hotel Revenue Management
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How to explain the role of forecasting in hotel revenue management Ways to create a forecast and measure its accuracy Establish or recommend room rates that maximize profitability Apply length-of-stay controls to your hotel
Durée
14 jours
Format
En ligne
The Essentials of Bartending
European Bartender School
Whether you're a complete beginner or a bartender wanting to brush up on your skills – on this in-depth online course, you'll learn core recipes, methods and key historical facts from our expert instructor.

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Overbooking Practices in Hotel Revenue Management
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You will examine the components of a successful overbooking strategy: no-show forecasting, no-show rates, arrival uncertainty, pricing policies, and cancellation forecasts. You will consider the risks of overbooking and review strategies to minimize costs and mitigate customer impact.
Durée
14 jours
Format
En ligne

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Event Management (Short Course)
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A uniquely rewarding, dynamic and diverse creative industry, a career in event management can be incredibly fulfilling. On a global basis, demand for increasingly extravagant and elaborate events has led to an enormous spike in demand for qualified and experienced event planners. From minor business meetings to major music festivals, the event manager serves as the linchpin that brings the whole thing together. If you thrive on the idea of realising the impossible and watching your vision come to life right before your eyes, event management could be the perfect career for you. With this high-quality free course available from Oxford Home Study College, why not take that first important step right now?
Durée
20 heures
Format
En ligne

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Demand management: Breaking down today’s commercial silos
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"The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. "
Durée
14 heures
Format
En ligne

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Speak English Professionally: In Person, Online & On the Phone
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Do you want to speak better English? This course will help you reach that goal. Speak English Professionally: In person, Online and On the Phone will boost your English speaking skills. In this 5 week course, you will learn how to identify and make a strong personal introduction.
Durée
16 heures
Format
En ligne

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Innovation and Technology Management in Tourism and Hospitality
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Learn about information and communication technologies [ICTs] and innovations in the hotel and tourism industries.
Durée
2 mois
Format
En ligne

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International Hospitality & Healthcare Services Marketing
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As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities.
Durée
5 heures
Format
En ligne

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Introduction to the Travel & Tourism Industry: Passport to the World
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Explore how the global travel and tourism industry works; learn how to start your career in the world’s fastest growing industry.
Durée
2 mois
Format
En ligne

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Non-Traditional Applications of Hotel Revenue Management
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Through your work on the course project, you will reinforce what you have learned about the refinement and extension of revenue management practices and will develop notes and recommendations for implementing and extending revenue management at the organization where you work.
Durée
14 jours
Format
En ligne

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The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
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Offered by ESSEC Business School With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price.
Durée
9 heures
Format
En ligne

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The fundamentals of hotel distribution
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In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain.
Durée
16 heures
Format
En ligne
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