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Parcours les Cours Hôtellerie Restauration

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From Plant to Cup: Brew an Amazing Cup of Coffee
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Go behind-the-scenes with celebrated California roaster Blue Bottle for a one-hour class on sourcing, brewing, and tasting everyone's favorite bean. From the plant to your cup, Michael Phillips brings every lesson to life while also offering options — giving you a process for making a simple cup or going the distance with pro equipment. Filmed on location at Blue Bottle's original roastery and cupping room, this class is designed to be both enjoyable while also deepening your knowledge of coffee in everyday life. From your morning ritual to even hosting your own coffee tasting at home, these insights will come alive in your own
Durée
1 heure
Format
En ligne

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The Meat we eat
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quality, safety, healthfulness and sustainability of muscle foods
Durée
14 heures
Format
En ligne

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The Science of Gastronomy
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- appreciate the scientific basis of various recipes; - develop your own recipes by integrating some of the scientific principles into new dishes; - recognize the influence of the material world on human perception from the different senses; - appreciate the art of integrating science into cooking and dining.
Durée
1 jour
Format
En ligne

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Easy Chocolate Making: All the Basics from Bean to Bar
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You’ll walk away from this class with a newfound appreciation for the world’s favorite sweet treat, and ultimately, a delicious chocolate creation of your own.
Durée
30 minutes
Format
En ligne
The Essentials of Bartending
European Bartender School
Whether you're a complete beginner or a bartender wanting to brush up on your skills – on this in-depth online course, you'll learn core recipes, methods and key historical facts from our expert instructor.

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Knife Skills: A Mini Class to Chop Like a Chef
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You'll learn 4 essential cuts and gain fundamental skills for the kitchen — making prep faster, smoother, and more enjoyable.
Durée
12 minutes
Format
En ligne

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Introduction to Social Media Marketing
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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Durée
14 heures
Format
En ligne

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Pricing Strategy
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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.
Durée
14 heures
Format
En ligne

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Building a Toolkit for Your Sales Process
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In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate your Sales Toolkit.
Durée
13 heures
Format
En ligne

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The Entrepreneurial Mindset
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Uncover the secrets of thinking like an entrepreneur to create value for stakeholders and society across a variety of business settings.
Durée
1 mois
Format
En ligne

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Recruiting, Hiring, and Onboarding Employees
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Finding and hiring the right people is often cited as the number one concern of businesses today. It seems we are all competing for the best and brightest workers. As you will see in our time together in the second course, a critical component of the People Manager Value Proposition is to hire talented people who enable the organization to achieve its strategic goals. This course is an introduction into the topic of recruitment, selection and onboarding.
Durée
20 heures
Format
En ligne

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Online Recruitment and Onboarding: Providing Continuity for Business and Candidates
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Learn how to transition your recruitment and onboarding processes online with this course for business and HR professionals.
Durée
21 jours
Format
En ligne

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Digital networking strategies
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Cultivating a professional network online is a key component of career advancement and landing new job opportunities.
Durée
40 minutes
Format
En ligne

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Starting a business 3: Customers and Competitors
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Find out how understanding and targeting your market can help your business stand out from the crowd.
Durée
14 jours
Format
En ligne

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Entrepreneurship Strategy: From Ideation to Exit
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This course covers in the chronological order each defining step of an entrepreneurial project.
Durée
19 heures
Format
En ligne
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