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Parcourez les Cours Hôtellerie Restauration

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Financial Accounting Made Fun: Eliminating Your Fears
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Learn the language of financial accounting and how to use financial statement information to better manage and grow your business.
Durée
1 mois
Format
En ligne

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Demystifying Entrepreneurship: How to Think Like an Entrepreneur
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Challenge the stereotypes around entrepreneurship. Gain new problem-solving skills and an enterprising perspective.
Durée
3 heures
Format
En ligne

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Demand management: Breaking down today’s commercial silos
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"The biggest challenge facing the hospitality industry over the next 5 years is the lack of integration between the key commercial disciplines of sales, revenue, distribution and finance and the negative impact this will continue to have on delivering asset value and maximum profitability. "
Durée
14 heures
Format
En ligne

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Pricing Strategy
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Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. Martin Boehm - IE Professor and Dean of the Business School with over 10 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can manipulate customers in order to drive the highest possible price for your product.
Durée
14 heures
Format
En ligne
English pronunciation in a global world
In this course you will improve your English pronunciation skills and learn about speaking English in today's globalised world.

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Sport Event Management
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This course gives you a step by step overview of what’s needed for you to host your own successful sporting event including bringing communities together, raising awareness and providing entertainment to participants and fans alike.
Durée
Flexible
Format
En ligne

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Basic English 1: Elementary
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Learn basic English for everyday situations and improve your listening skills with this online course.
Durée
1 mois
Format
En ligne

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Entrepreneurship 101: Who is your customer?
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Entrepreneurship can be learned. Begin your journey by learning the first important skill for aspiring entrepreneurs.
Durée
2 mois
Format
En ligne

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Introduction to Social Media Marketing
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This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.
Durée
14 heures
Format
En ligne

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Building a Toolkit for Your Sales Process
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In Course 4, we are quite literally “putting it all together”. We will review the insights we gained from our barter experiment and use the tools we created each week to curate your Sales Toolkit.
Durée
13 heures
Format
En ligne

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IELTS Academic Test Preparation
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Prepare for the IELTS Academic tests in this comprehensive, self-paced course covering listening, speaking, reading and writing.
Durée
2 mois
Format
En ligne

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Introduction to Public Speaking
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This course gives you a reliable model for preparing and delivering effective presentations.
Durée
12 heures
Format
En ligne

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Using Email for Networking in English
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Improve your writing skills. Write effective emails including great subject lines, greetings, and closings. You’ll be more confident as you communicate for business, send messages, expand your network, and search for jobs in English.
Durée
1 mois
Format
En ligne

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Finance for Non-Finance Professionals
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This short course surveys all the major topics covered in a full semester MBA level finance course, but with a more intuitive approach on a very high conceptual level. The goal here is give you a roadmap and framework for how financial professional make decisions.
Durée
13 heures
Format
En ligne

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From Plant to Cup: Brew an Amazing Cup of Coffee
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Go behind-the-scenes with celebrated California roaster Blue Bottle for a one-hour class on sourcing, brewing, and tasting everyone's favorite bean. From the plant to your cup, Michael Phillips brings every lesson to life while also offering options — giving you a process for making a simple cup or going the distance with pro equipment. Filmed on location at Blue Bottle's original roastery and cupping room, this class is designed to be both enjoyable while also deepening your knowledge of coffee in everyday life. From your morning ritual to even hosting your own coffee tasting at home, these insights will come alive in your own
Durée
1 heure
Format
En ligne
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