Complex Senior Marketing Manager - Hilton Washington DC Capitol Hill
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Complex Senior Marketing Manager - Hilton Washington DC Capitol Hill

Hilton

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Complex Senior Marketing Manager - Hilton Washington DC Capitol Hill

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The Hilton Washington DC Capitol Hill and the Embassy Suites DC Convention Center are looking for a Complex Senior Marketing Manager to join their team to spearhead their marketing department and all the exciting things happening for the properties!  

 

The Hilton Washington DC Capitol Hill recently converted to a Hilton property in February and completed a multi - million dollar renovation this past year! The hotel is also looking to go through another multi-million renovation of the lobby and one of the ballroom spaces in the Fall!

 

The Embassy Suites DC Convention Center recently went through a multi-million dollar renovation and is sent to relaunch their brand new hotel renovation in October! This is a great opportunity to use your storytelling, creativity, and positioning this amazing property in the market!

 

This position will be 2 days at the Hilton / 2 days at the Embassy / 1 day Remote!

 

The Complex Senior Marketing Manager will assist with all Marketing Planning & Execution strategies for Hilton Washington DC Capitol Hill and Embassy Suites Convention Center including the development, management, execution and measurement of all aspects of the marketing/branding strategies; including but not limited to Positioning, Marketing Budgets, Social Media, Websites, Paid Advertising, and Video/Photography Assets, etc.  All efforts should be focused on maximizing performance. Success measures include: budget achievement, increasing topline revenue, optimizing expenses and achieving channel/market share objectives. 

 

 As a Complex Sr. Marketing Manager, this position requires regular interaction with the hotel’s General Managers, Commercial Director,  Directors of Revenue Management, and Ownership

 

This Individual Encompasses The Following Skillsets

Our ideal candidate is an energetic marketing professional who thrives on creativity and strategic planning.
  • 5+ Years Marketing Experience
  • Branding / Positioning
  • Omni-Channel Marketing Strategy
  • Media & PR Strategy
  • Content Strategy
  • Storytelling from Data/Data Analysis
  • Ability to Engage Others / Presentation Skills
  • Project Management
  • Agency Management
  • Budget Management


ESSENTIAL FUNCTIONS:

Marketing and eCommerce Planning and Execution
  • Branding & Positioning: Establishes all messaging, positioning and marketing strategies understanding the impact to the hotels' business mix, customer, and commercial strategy. Also delivers content and messaging that meets brand standards.
  • Planning & Budgeting: Develops strategic marketing plans and annual marketing budgets along with the hotel’s General Managers, Directors of Sales, and Directors of Revenue Management. Marketing plans should be annual, seasonal and by segment of deployment inclusive of cost and deployment strategies (traditional, digital, and/or social media) through the review of competitive data, demand analysis and market mix management. Adjusts the marketing plan throughout the year as-needed based on performance data.
  • On-Property Experiences: Works alongside operations to develop the strategic direction of curated on-property experiences and activations.
  • B2B Sales & Catering Marketing Support: Collaborates with sales leaders to provide marketing support to all sales-impacted market segments, including but not limited to, BT (Business Transient) accounts, GDS, B2B Groups, and Luxury Consortia.  Liaison with C&E (Catering & Events) leaders to support local and group catering revenue generation.
  • Market Research: conducts market-level research, such as SWOT analysis, competitive set studies, and paid marketing surveys to test current and/or new service levels and marketing concepts. 
  • Content & Asset Strategy: Manages the strategic direction on all consumer facing marketing materials, including but not limited to: Website Content, 3rd Party Sites, and Digital & Print Advertising, Photography and Videography.
  • Agency Management: Responsible for the agency vetting process, agency relationship, and ensuring agency alignment to the wider strategic plan and goals. This includes the management of all hotel marketing agencies, including but not limited to: social, PR, Digital and Creative. (if agency support exists)
  • Revenue Optimization: Works with Revenue Management to utilize reporting and data when making strategic decisions focused on optimizing performance.
  • Social Media: Development of comprehensive social media strategy across all hotels including content development, audience building and social influencer partnerships.
  • Partnerships:
    • Internal Partnerships: Works with and leverages internal corporate partners including but not limited to Brand Marketing, Regional Leaders, and the MEC.
    • External Partnerships: Identifies partnership/activation/sponsorship opportunities for joint outreach that align to the hotel's positioning.

Human Resources
  • Creates a career development plan and actively participates in continuing education opportunities to ensure further professional development.

Ownership & Corporate Meetings, Presentations and Reports
  • Prepares for and attends strategic hotel commercial meetings, ownership reviews (as needed) and corporate hotel reviews.

Presents out on marketing activity and performance results utilizing supporting data /reports and maintains a forward-looking analysis/plan and strategic direction.

The Benefits- Hilton is proud to have an award-winning workplace culture ranking #2 Best Company To Work For in the U.S.

We support the mental and physical wellbeing of all Team Members so they can Thrive personally and professionally in a diverse and inclusive environment, thanks to innovative programs and benefits such as: 
  • Access to your pay when you need it through DailyPay (Based on hotel)
  • Health insurance 
  • Career growth and development 
  • Team Member Resource Groups
  • Recognition and rewards programs
  • Go Hilton travel discount program 
  • Best-in-Class Paid Time Off (PTO)  
  • Supportive parental leave
  • Employee stock purchase program (ESPP) - purchase Hilton shares at 15% discount
  • Debt-free education : Access to a wide variety of educational credentials (ex. college degrees, high school completion, English-language learning, digital literacy, professional certificates and more)


*Please note, benefits may vary depending on the classification and union status of the position.
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Complex Senior Marketing Manager - Hilton Washington DC Capitol Hill

Washington, DC, États-Unis

Temps plein, Indéfini

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