Senior Manager, Customer Strategy
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Senior Manager, Customer Strategy

Hilton

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Senior Manager, Customer Strategy

À propos du poste

***This role will be based in McLean, VA or Dallas, TX with a possibility of being Remote***

The Global Marketing team brings to life the unique promise of Hilton's portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

What will I be doing?

The Senior Manager, Customer Strategy will define Hilton’s go-to-market strategy for prioritized customer segments across marketing, loyalty, and customer experience. The Senior Manager will work to develop and implement multi-year roadmaps for driving acquisition, retention, and increased engagement from these segments, while working cross-functionally to ensure that Hilton is developing the right capabilities to ensure the accurate definition, targeting, and activation of audiences across multiple channels.

As the Sr. Manager, Customer Strategy, you will work closely with Customer and Guest Insights to gather and synthesize research and make strategic recommendations across the Marketing & Loyalty organization on how to better acquire, retain, and engage consumers. You will be responsible for supervising customer performance and integrating customer metrics into appropriate commercial performance meetings and routines, developing over time to be the trusted customer advocate across the organization. Interested? Read on!

More specifically, you will:

  • Develop segment-based marketing plans that integrate across existing marketing and loyalty efforts across paid, owned, and earned channels
  • Synthesize implications for primary, secondary, and syndicated consumer research to develop recommendations for changes to marketing and loyalty activities in addition to customer experience
  • Encourage DE&I within our customer efforts including leading integration of multicultural and underrepresented segments into marketing
  • Build business cases, roadmaps, processes to create customer oriented capabilities across customer data management, audience planning, and targeting, and customer relationship management

What are we looking for?

We believe the success in this role will demonstrate itself through the following attributes and skills:

  • Outstanding written and verbal communication skills with a strong ability to consider business problems through customer and analytics lenses and translate findings into useful ideas and go-to-market strategies
  • Excellent campaign and project management skills with the ability to work independently as well as facilitate teamwork
  • Strong interest and understanding of customer behavior and crafting customer lifecycle strategies
  • Experience in digital marketing, technology, and/or media planning
  • High level of integrity, flexibility, and dedication

To fulfill this role successfully, you should demonstrate the following minimum qualifications:

  • Five (5) years of experience crafting data-driven go-to-market strategies for a global brand, product, and/or loyalty program
  • Three (3) years of experience developing and delivering senior executive-level briefings on complex business problems, customer analyses, and/or strategic recommendations.
  • Proven expertise in quantitative and qualitative consumer research
  • Proven expertise demonstrating 1st party data to facilitate data-driven decision-making in complex environments.
  • Travel as required (10%).

It would be useful in this position for you to demonstrate the following capabilities and distinctions:

  • Master of Business Administration (MBA)
  • Experience in the hospitality industry with a deep knowledge of performance driving commercial strategies
  • Proven track record of combining quantitative performance data with both qualitative and quantitative market research.

What is it like working for Hilton?

The future of hospitality is bright at Hilton: a leading global hospitality company with a diverse portfolio of world-class brands. Dedicated to filling the earth with the light and warmth of hospitality, we have welcomed more than 3 billion guests in our more than 100-year history. Hilton is proud to have an award-winning workplace culture, and we are consistently named among one of the World’s Best Workplaces.

We support the mental and physical wellbeing of all Team Members, so they can Thrive, thanks to innovative programs and benefits such as workplace flexibility, career growth and development, and our Go Hilton travel discount program. Hilton prioritizes understanding and integrating our Team Members’ unique perspectives and voices—along with those of our Guests, Owners, Suppliers, and Partners—to cultivate a diverse and inclusive environment for all. Check out the Hilton Careers blog and Instagram to learn more about what it’s like to be on Team Hilton! 

We are an equal opportunity employer and value diversity at our company. We will ensure that qualified individuals with protected disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions of his or her role, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

For Colorado applicants only: The annual salary range for this role starts at $81,000 and is based on applicable and specialized experience and location. Hilton offers its eligible team members a comprehensive benefits package including medical and prescription drug coverage, dental coverage, vision coverage, life insurance, short-and long-term disability insurance, a 401(k) savings plan, paid time off, and our travel discount. Subject to plan terms and conditions, you will be eligible to participate in the Hilton Annual Incentive (Bonus) Plan consistent with other team members at the same level and/or position within the Company.

Fermé

Senior Manager, Customer Strategy

McLean, VA, États-Unis

Temps plein, Indéfini

Date de début du contrat:

Date d'entrée en fonction (au plus tard):

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