Vice President, The Luxury Collection
Ce poste n'est plus disponible, mais il y a plus de Autre offres d'emploi
Vice President, The Luxury Collection

Marriott International HQ

Publiée

Fermé

Vice President, The Luxury Collection

À propos du poste

Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed.  We believe a great career is a journey of discovery and exploration.  So, we ask, where will your journey take you?


The Vice President, The Luxury Collection, is a key member of the Global Brand & Marketing organization and leadership team.  He/she functions as the strategic guest experience and consumer marketing leader for the brand.  This position will lead all aspects of brand positioning, target consumer definition, brand strategic direction, brand marketing strategy, and guest experience strategy and implementation.  The role is responsible for driving commercial performance, brand health and guest satisfaction for the brand.  He/She partners with the relevant teams across the MI organization to support development, owner relations, on strategy portfolio growth and on strategy design and construction of new hotels.

 

CANDIDATE PROFILE

 

Education and Experience Preferred

•         4-year degree from an accredited university in Business Administration, Marketing, or related; MBA.

•         15+ years of relevant professional experience in hotel industry, both in operations and brand fields or related function, demonstrating progressive career growth and pattern of exceptional performance.

•         Demonstrated ability to deliver results under difficult conditions, particularly when faced with complexity and ambiguity.

 

CORE WORK ACTIVITIES

 

Brand Strategy & Planning

•         Defines overarching long-term strategy for the brand, including positioning, target consumer, competitive space and development growth objectives.

•         Develops and executes annual brand plans across marketing and guest experience initiatives that drive towards the longer term strategic objectives of the brand.

•         Partners/works with key organizations including operations, development, global marketing, public relations, sales, owner services, revenue management, digital and other functions to drive effective, on-brand execution and results requirements of the plan.

•         Ensures that business model, positioning and core proof points are clearly articulated for the brand, understood by key stakeholders and scalable to drive system growth.

 

Brand Marketing Planning and Execution

•         Develops, executes and refines visual ID, brand tone of voice, digital identity and content strategy

•         Develops and ensures implementation of integrated global marketing plans, as well as programs to continue to successfully position the brand and achieve specific plan objectives and category leading awareness, prestige, RevPAR and market share premiums.

•         Harnesses competitive and consumer insights to inform the business, marketing strategy and activities.

•         Drives excellence across all marketing and communication activities, including;  brand voice, marketing activation and guidelines, brand messaging, advertising, photography and guidelines, brand integration, public relations, brand experience partnerships, experiential marketing and events, website development, HWS, promotions, marketing innovation, key continental regional pull through strategies and tool content development.

•         Creates solid creative briefs that logically tie to impactful consumer insights leading to best in class creative work from Marriott’s agency partners.

•         Manages agency partners to deliver results on target, on budget, on time.

•         Develops and manages luxury brand partnerships, aligning to core brand mission and with clear ROI measures

•         Manages annual marketing program budgets and allocates budgets by program based on the marketing plan.  Maintains tracking and reporting of key budget processes and reports throughout the year.

 

Brand Experience Planning and Execution

 

•         Develops strategic plan to drive brand differentiation and guest satisfaction across the consumer experience

•         Translates internal and external research and trends into actionable brand strategies. Analyzes data to frame up a business issue/concept; determines feasibility and understands how to operationalize the concept; converts research data into actionable options for moving the brands forward.

•         Drives the brand forward via new initiatives, products, and services (including evaluation of initiative impact, ROI, and sustainability).

•         Champions The Luxury Collection rituals as key differentiating pillars for the brand experience and develops initiatives to enhance the ritual experience for guests and raise awareness to consumers of the rituals and their relevance to the legacy of the House of Astor.

•         Provides strategic guidance and partners with disciplines/market to set Brand Performance Scorecard targets.  Reviews scorecard performance across brand.

•         Leads a culture of operational excellence across the brand and engages key stakeholders across functions to drive performance

•         Drives brand culture, Talent development, Talent acquisition and brand training

•         Educates/communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.

•         Partners with Global Design to define clear design direction for the brand and ensures processes are in place to drive adherence to the design direction in new builds and renovations

 

Support Growth of the Brand(s)

•         Partners with development as needed to support immersing prospective new owners into the brand, its strategies and positioning.

•         Works with development team to produce toolkits and resources, conducts owner brand immersions and site visits to support development in securing on-strategy projects for the brand.

•         Provides opening support for all new hotels, coordinates with openings and regional teams to ensure all elements of the ‘opening countdown’ including opening countdown, training, etc. are executed on brand.

•         Provide guidance to opening teams to ensure branded critical path document for openings and conversions are developed and maintained.

•         Partners with Global Asset Management and Development to negotiate with owners to drive brand performance, securing commitment and investment to improve product quality, elevate staffing levels, refresh B&F concepts

•         Drives the brand forward via new initiatives, products, and services (including evaluation of initiative impact, ROI, and sustainability).

 

Leading and Managing Teams

•         Creates a synergistic leadership team and business environment that encourages accountability, high standards, and innovation to consistently deliver positive business results.

•         Hires, develops, and retains diverse luxury talent that makes a strong, positive impact on the organization.

•         Sets clear organizational goals and expectations for direct reports using the performance review process and holds team accountable for performance.

•         Continuously improves team and job structures and ensures clear leadership accountabilities are in place.

•         Builds teams with the appropriate mix of talent and skills to drive innovation and performance. Identifies talents of direct reports and assists with their growth and development plans.

•         Is recognized globally by GM’s and AVP’s as the strategic Brand Leader and a key driver of commercial and operational excellence.

 

Managing Projects and Priorities

•         Develops specific goals and plans to prioritize, organize, and accomplish work for self and direct reports.

•         Provides direction and assistance to other teams regarding projects. Determines priorities, schedules, plans and necessary resources to ensure completion of any projects on schedule.

•         Analyzes information and evaluates results to choose the best solution and solve problems.

•         Thinks creatively and practically to develop, execute and implement new plans or programs. Generates and provides accurate and timely results in the form of reports, presentations, etc.

•         Plans, develops, implements, and evaluates the quality of the teams’ operations.

•         Provides recommendations to improve the effectiveness of processes or programs.

•         Understands and meets the needs of key stakeholders.

•         Supports achievement of performance goals, budget goals, team goals, etc.

 

Managing and Conducting Human Resources Activities

•         Interviews and hires employees.

•         Promotes the fair and equitable treatment of employees.

•         Facilitates regular, ongoing communication in department (e.g., staff meetings).

•         Fosters employee commitment to providing excellent service, participates in daily stand-up meetings and models desired service behaviors in all interactions with customer and employees.

•         Incorporates customer satisfaction as a component of staff/operations meetings with an emphasis on generating innovative ways to continually improve results.

•         Sets goals and expectations for direct reports using the performance review process and holds staff accountable for performance goals.

•         Solicits employee feedback.

•         Utilizes an “open door policy” and reviews employee satisfaction results to identify and address employee problems or concerns

•         Promotes adherence to policies consistently, follows disciplinary procedures and documents items according to Standard and Local Operating Procedures (SOPs and LSOPs) and supports the Peer Review Process.

•         Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

•         Champions change ensures brand and regional business initiatives are implemented and communicates follow-up actions to team as necessary.

•             Identifies talents of direct reports and their teams and assists with their growth and development plans.

 

MANAGEMENT COMPETENCIES

Leadership

•         Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.

•         Leading Through Vision and Values - Keeps the organization's vision and values at the forefront of decision making and action.

•         Managing Change - Initiates and/or manages the change process and energizes it on an ongoing basis, taking steps to remove barriers or accelerate its pace; serves as role model for how to handle change by maintaining composure and performance level under pressure or when experiencing challenges.

•         Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.

•         Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

•         Strategy Development - Develops business plans by exploring and systematically evaluating opportunities with the greatest potential for producing positive results; ensures successful preparation and execution of business plans through effective planning, organizing, and on-going evaluation processes.

Managing Execution

•         Building a Successful Team - Uses an effective interpersonal style to build a cohesive team; inspires and sustains team cohesion and engagement by focusing the team on its mission and importance to the organization.

•         Strategy Execution – Ensures successful execution across of business plans designed to maximize customer satisfaction, profitability, and market share through effective planning, organizing, and on-going evaluation processes.

•         Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.

Building Relationships

•         Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.

•         Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

•         Strategic Partnerships - Develops collaborative relationships with fellow employees and business partners by making them feel valued, appreciated, and included; explores partnership opportunities with other people in and outside the organization; influences and leverages corporate and continental shared services and/or discipline leaders (e.g., HR, Sales & Marketing, Finance, Revenue Management) to achieve objectives; maintains effective external relations with government, business and industry in respective countries; performs effectively as a liaison between locations, disciplines, and corporate to ensure needed resources are received and corporate strategies are understood and executed.

Generating Talent and Organizational Capability

•         Organizational Capability - Evaluates and adapts the structure of assignments and work processes to best fit the needs and/or support the goals of an organizational unit.

•         Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

•         Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

o         Strategic planning and vision setting

o         Budget management and prioritization

o         Agency management and accountability

•         Basic Competencies - Fundamental competencies required for accomplishing basic work activities.

o         Basic Computer Skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).

o         Mathematical Reasoning - Adds, subtracts, multiplies, or divides quickly, correctly, and in a way that allows one to solve work-related issues.

o         Oral Comprehension - Listens to and understands information and ideas presented through spoken words and sentences.

o         Reading Comprehension - Understands written sentences and paragraphs in work related documents.

o         Writing - Communicates effectively in writing as appropriate for the needs of the audience.


Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

Fermé

Vice President, The Luxury Collection

Bethesda, MD, États-Unis

Temps plein, Indéfini

Date de début du contrat:

Date d'entrée en fonction (au plus tard):

Vous souhaitez découvrir quelque chose de différent ? Voir des emplois similaires