Internship CRM Operational Marketing
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Internship CRM Operational Marketing

Tripadvisor

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Internship CRM Operational Marketing

À propos du poste



Behind TheFork, there is a team of many personalities and talents. From commercial to geek, from burger fan to star restaurant lover ... everyone crosses paths ... with a common goal, to become the world leader in online restaurant reservations.

Integrated into the TripAdvisor group since 2014, we are present in no less than 22 countries: France, Spain, Switzerland, Belgium, Italy, Netherlands, Sweden, Denmark, Portugal, Brazil, Australia ... And 22 countries that share the same passion for food, that's a lot of tables and thousands of good times to share.

TheFork expects a future forker to have a constant team spirit, to be a startup-minded with a strong food & web sensibility.

The CRM team, attached to the marketing team of TheFork, is looking for a new talented intern to strengthen the Italian market.

Supported by the Regional CRM Manager (Italy, France, Switzerland and Belgium), and an Italian CRM Specialist, your main missions, if you accept them, will be:

CRM B2C

Development of the CRM B2C animation plan

Copy-writing, building, targeting and scheduling the B2C Newsletters and Push Notification communications via Adobe Campaign

Reporting, analyzes & recommendations of the actions carried out

Imagine the winnings campaigns of tomorrow

Improve the communications results: layout, conditional display, sending time, targeting, etc

Setting up many AB Test

Tracking performances, improvements and development of new triggers

Become the privileged contact of Restaurant Offer, Brand & Customer Care teams

CRM B2B

Support the CRM B2B team member in the copy writing

Share your Italian market knowledge to bring relevant ideas

Help to improve & design the triggers scenario

e-Merchandising

Coordinate the images needs between Marketing team & Design team

Developing scenarios of banner display from customer data from Early Birds tool

Definitions of product recommendation rules

Setting up many AB Test

What you are :

  • You are "native" or bilingual Italian
  • Your Italian spelling is irreproachable
  • You have a good knowledge of the English language
  • You have beautiful writing skills that would make vegan the most hardened carnivores
  • You like playing with Customer Data and you have strong capacity of analysis
  • You have already had successful CRM operational experience(s)
  • You have already used a CRM campaign tool (Salesforce, Braze, Adobe Campaign ...)


What can we offer:

  • International working environment
  • Dining and leisure area
  • Coffee point on each floor with coffee and tea for free
  • Flexible remote work


6-month internship, starting date : Beginning of March 2021



Fermé

Internship CRM Operational Marketing

Milan, Italie

Temps plein, Indéfini

Date de début du contrat:

Date d'entrée en fonction (au plus tard):

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