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Tripadvisor
Publiée
Fermé
Internship CRM Operational Marketing
À propos du poste
Behind TheFork, there is a team of many personalities and talents. From commercial to geek, from burger fan to star restaurant lover ... everyone crosses paths ... with a common goal, to become the world leader in online restaurant reservations.
Integrated into the TripAdvisor group since 2014, we are present in no less than 22 countries: France, Spain, Switzerland, Belgium, Italy, Netherlands, Sweden, Denmark, Portugal, Brazil, Australia ... And 22 countries that share the same passion for food, that's a lot of tables and thousands of good times to share.
TheFork expects a future forker to have a constant team spirit, to be a startup-minded with a strong food & web sensibility.
The CRM team, attached to the marketing team of TheFork, is looking for a new talented intern to strengthen the Italian market.
Supported by the Regional CRM Manager (Italy, France, Switzerland and Belgium), and an Italian CRM Specialist, your main missions, if you accept them, will be:
CRM B2C
Development of the CRM B2C animation plan
Copy-writing, building, targeting and scheduling the B2C Newsletters and Push Notification communications via Adobe Campaign
Reporting, analyzes & recommendations of the actions carried out
Imagine the winnings campaigns of tomorrow
Improve the communications results: layout, conditional display, sending time, targeting, etc
Setting up many AB Test
Tracking performances, improvements and development of new triggers
Become the privileged contact of Restaurant Offer, Brand & Customer Care teams
CRM B2B
Support the CRM B2B team member in the copy writing
Share your Italian market knowledge to bring relevant ideas
Help to improve & design the triggers scenario
e-Merchandising
Coordinate the images needs between Marketing team & Design team
Developing scenarios of banner display from customer data from Early Birds tool
Definitions of product recommendation rules
Setting up many AB Test
What you are :
- You are "native" or bilingual Italian
- Your Italian spelling is irreproachable
- You have a good knowledge of the English language
- You have beautiful writing skills that would make vegan the most hardened carnivores
- You like playing with Customer Data and you have strong capacity of analysis
- You have already had successful CRM operational experience(s)
- You have already used a CRM campaign tool (Salesforce, Braze, Adobe Campaign ...)
What can we offer:
- International working environment
- Dining and leisure area
- Coffee point on each floor with coffee and tea for free
- Flexible remote work
6-month internship, starting date : Beginning of March 2021
- Département: Commercial Ventes et marketing
Fermé
Internship CRM Operational Marketing
Temps plein, Indéfini
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