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The Magic Collection Retreats is a contemporary hospitality project inspired and contextualised, by ART: Aim, Rest, Think. Set in Megève, Forte dei Marmi and Ibiza, three retreats are transformed and revitalised through the collaborative ventures of artists. The Magic Collection Retreats is open to the guests, renewing popular conceptions of luxury through convivial mediums of art, design, and beauty.
The three locations constitute a special kind of place, where guests can literally live art. Artists' works are placed in relation to everyday spaces, and interact with the functionality of the place itself. In this context, the works are stripped of their aura, and become part of everyday experience, accessible to all, in accordance with the philosophy behind the project’s affirmation of art’s non-exclusivity. Art is intended for all humans to experience.
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