Marketing & Events Intern

Poste

Marketing and Events Intern

PURPOSE OF THE ROLE
Assist in the day-to-day implementation of Guerlain Marketing plans across multiple trade environments and on monthly brand reporting.

MAIN RESPONSIBILITIES

EVENT MANAGEMENT
•    Support the Product Marketing Team on event planning and organization.
•    Work with external suppliers on event set ups.
•    Assist the team on event logistics. 

CATEGORY MANAGEMENT 
•    Support the Product Marketing Team (skincare, fragrance & beauty) with category launch plans (full year and phased) 
•    Work with the rest of the team using the NPD tool to pull together analysis on a monthly basis for all categories as well as ad hoc analysis as required 
•    Assist with implementation of best-in-class campaigns to launch innovation whilst maintaining growth on icons and pillars within the categories continuously
•    Assist the product team with the upcoming product launches creating PowerPoint presentations for internal and external meetings
•    Make sure the marketing tools (Launch Calendar, Aurora, NPR tracker) are always up-to-date for the categories as well as all the available supports provided by HQ (Launch platform, visual, guidelines, etc) for the upcoming launches
•    Create price benchmarks & product mappings for new product launches and key assets
•    Assist with the creation of all printed collateral for in-store activity and product launches 
•    Assist with in-store eventing and work together with the retail team to support their needs 
•    Assist the Product Team with the forecasting process for the category updating working documents and working on analysis (Sell in, Sell out, Sell through of defined benchmark).
•    Closely follow-up on preseries forecasting and dispatch to the different departments for your responsible category 
•    Update the Preseries budget tracker on a monthly basis for the category
•    Responsible of the POs process.
•    Contribute to the brainstorming of creative ideas.
•    Management of own projects – dependant on development within the role.
•    Understand cross-functional needs, supporting other departments on marketing requests
•    Have a strong understanding of the competitor landscape, making regular visits in store and reporting on new launches and competitor marketing activations

CATEGORY & BRAND REPORTING
•    Review and analyse Sell in and Sell out performances using NPD and Orion.
•    Assist the Product Team in day-to-day analytical reports/performance deep-dive requested by top management.
•    Analysis of competitor launches (store visits) and activity on a monthly basis creating a report that can be circulated to the wider team in UK and Europe. 

Profil

PROFILE

PERSON SPECIFICATION

Key Competencies/Technical Skills
•    Fluent in English
•    Strong Microsoft Office skills
•    Advanced analytical Excel skills (V lookup, pivot table, etc)
•    Team work abilities
•    Substantial organisational skills
•    Strong attention to detail 
•    Creative flair
•    Project Management

Profile
•    Degree in Marketing / Business Studies or similar
•    12 months experience in Marketing in Luxury and / or FMCG
•    Strong interest for the beauty & skincare industry
•    Passion for numbers/analysis
•    French language a plus