Contemporary, relaxed and imaginative. Be it a leisurely family break or romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.
Build the PR Plan for Anantara Maia Seychelles Villas & Avani+ Barbarons Seychelles and ensure a full compliance on what is approved to drive with focus and update Cluster Director of Sales & Marketing and General Managers regularly on the progress;
Manage, develop and implement a marketing communication strategy for Anantara Maia Seychelles Villas & Avani+ Barbarons Seychelles;
To manage all brand, advertising and marketing, creative and media buying related aspects as per the direction of the Cluster Director of Sales & Marketing;
Maintain and direct all third party related agencies as per the requirements of Anantara Maia Seychelles Villas & Avani+ Barbarons Seychelles;
Manage an effective e-Communications strategy with the client base to support the overall business objectives;
Develop and communicate comprehensive social media strategies that align with our brand's objectives and target audience.
Collaborate closely with the external agency or work independently to ensure seamless execution of social media campaigns, content creation, and community engagement.
Provide clear direction, guidelines, and feedback to the agency to ensure consistent brand messaging and visual identity across all platforms.
Monitor social media trends, industry developments, and emerging platforms to keep our brand's presence innovative and effective.
Oversee the planning and execution of social media campaigns, contests, and promotions independently or in collaboration with the agency.
Analyse and report on key social media metrics, providing insights and recommendations for continuous improvement.
Stay updated on industry trends and competitive landscape to identify new opportunities for growth.
Stay informed about changes in social media algorithms and adjust strategies accordingly.
Identify potential sponsorship and promotional opportunities for each resort and manage the strategic business alliance and relationships;
Support and manage when required attendance at key exhibitions and conferences that may involve Key Stakeholders and Owners;
Monitor industry trends and keep senior managers appraised of brand perceptions and any potential issues that would have a negative impact on our business;
Liaise and meet regularly with individual property General Managers and Department Heads to ensure that all specific requirements for PR & Marketing Communications related works are managed;
They are committed to meeting and exceeding all performance standards.
They constantly look to develop their own professional skills and abilities.
They perform job tasks in line with established policies and procedures.
They always try to provide a top-quality experience to all our guests.
Compete against a standard of excellence by setting high performance standards and pursuing aggressive goals.
Strive for constant improvements and takes responsibility for achieving business results and persevere despite obstacles.
Provides support on a daily basis to the Cluster Director of Sales & Marketing.
Develop in-house and external promotional materials.
Supports the coordination of photography and videography for advertising, collateral and public relations purpose between the hotel, advertising agency and suppliers.
Oversees and coordinates hotel photography and videography when required, including support of other hotel departments for their respective sales strategies.
Conducts in the coordination and execution of all printed materials and digital copy.
Works with the Cluster Director of Sales & Marketing to ensure maximum exposure is obtained for all hotel activities functions, promotions programs etc.
Media planning for F&B and Spa activities under the supervision of Cluster Director of Sales & Marketing.
Weekly on property content generation.
Prepare and run advertising campaigns.
Liaise with external PR or creative agencies as requested.
Monitoring of brand website and competitor set websites.
Assist to update brand website content as and when required.
Ensuring product knowledge is up-to-date on the brand website.
Managing online presence or online image of the brands
Assist with the planning and coordination of the monthly and annual reports for both Owning Company and Head Office.
To maintain and control all below the line operational material.
To manage and implement the budget and report monthly on all online and print media campaigns.
Update and maintain the resorts image library.
Assist operational departments in the production of any marketing material, including copywriting, content creation etc in line with the respective departments’ sales strategy.
Ensure all insertion orders and agency related invoices are prepared in line with policy.
Maintain work flow within the department.
Work as required in line with hotel activities.
Understand each resort’s marketing programmes.
Understanding the Business
Demonstrate a high level of interest in and an understanding of issues relevant to your specialist field and understand of business requirements, including industry trends, facts and figures.
Demonstrates an understanding of competitors’ major strengths and weaknesses.
Establishes and interprets key performance indicators to manage the business, consistently takes into account financial implications of business decisions and recommendations.
Has a broad knowledge of how the business is run, focuses on the major factors necessary to ensure that the business is successful and profitable.
Problem Solving and Decision Making
Diagnose problems and thoroughly analyze information to guide decision making.
Evaluate and assimilate critical information when reaching conclusions and make logical, competent decisions.
Build and maintain positive relationships with all internal customers and guests in order to exceed their needs.
Take action to address these needs in order to exceed their expectations.
Create a positive hotel image in every interaction with internal and external customers.
Adhere to hotel brand standards.
Maintain a high level of product and service knowledge in order to explain and sell services and facilities to guests.
Maintain knowledge of special programs and events in the hotel in order to recognize and respond to guests needs.
Maintain current Hotel information to be able to provide information to guests.
Generate new ideas and encourage creativity from both the agency contacts, the resorts’ staff and any direct reports.
Recognize the need for new and modified approaches.
Demonstrate co-operation and trust with colleagues, supervisors, teams and across departments to deliver positive results.
Actively participate in wider hotel and industry meetings and associations.
Interact with department and hotel staff in a professional and positive manner to foster good rapport, promote team spirit and ensure effective two-way communication.
Support and oversee each property’s MARCOM & Graphics requirements.
Be comfortable and effective in an environment of ambiguity or change.
Be receptive to new ideas and respond to workplace changes in a flexible and optimistic manner.
Complete tasks as directed by Management.
Impact and Influence
Promote your ideas persuasively and shape the opinion of subordinates and overcome resistance.
Build consensus for action and negotiate mutually beneficial solutions to problems.
Establish influential contacts with suppliers.
Share best practice with on property MARCOM and Graphic.
Understands and takes into account the global nature of the business; works effectively with colleagues from different viewpoints, cultures and countries
Proven background in public relations and communication in a 5 stars hotel with a minimum of 5 years’ experience.
Ability to manage the relationship with team members, owners, key corporate and leisure accounts.
Ability to manage multiple hotels and resorts branding and PR/Marketing Communications related requirements.
A practical understanding of digital marketing and social media management.
English speaking, understand the local market behaviour.
Excellent communication skills both verbal and written.
Strong computer related skills.
Bachelor Degree or an approved marketing/communications certificate from a hospitality school.
Avani+ Barbarons Seychelles - Blending island cool with upbeat vibes. Tucked away along the azure coast of Barbarons Beach, the resort features essential comforts and a choice of 180 rooms and 12 spacious suites. Surrounded by lush gardens and refreshing vistas, cool off in swim-up bars, immerse in rejuvenating spa treatments or savour great dining options in stunning surroundings. A great getaway for one and all to relax and take in sunny lazy days. The resort also presents a modern banquet and events venue, catering for meetings in paradise or special celebrations.
This role is for two properties- Avani+ Barbarons Seychelles and Anantara Maia Seychelles Villas.